Earlier this week I received an email from my senator about Hurricane Irene. The problem was I couldn't read it on my mobile, so I deleted it. One thing any brand should be aware of is what their email looks like in various email mail clients like Gmail, Apple Mail or Outlook, but also how it looks on a mobile device. Email marketing platform MailChimp address this using an inbox inspector that will display the email for you prior to you sending it out. So the simple tip for today on email marketing is make sure your email looks good not only on computers but also on mobiles as well.