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October 9, 2013

How the NFL Will Dominate Digital Marketing

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The NFL season is now officially underway, and nobody is happier about that than the league itself. This year, the National Football League has some bold plans to grow its already expansive digital marketing reach.

How the NFL Will Dominate Digital MarketingThe NFL is already a major topic of conversation on social media, but you can expect the amount of football-related conversation to grow in 2013. The NFL has wisely recognized that there is a lot of downtime during games. The average football game takes about three hours to play out, with only about 20 minutes of actual game action. So what are the fans to do in between plays, after scoring drives, and during halftime? This year, fans attending games can weigh in on what they’re seeing via their mobile devices in record numbers. Don’t worry about mobile data charges. The NFL has got you covered. The league has begun making Wi-Fi available in all 32 stadiums.

As for the impact that the NFL will have on the next generation of video gaming consoles, those of you who have taken Microsoft’s side in the upcoming war between Xbox One and PlayStation 4 now have a reason to celebrate. The NFL recently inked a five year, $400 million deal with Microsoft which will bring exclusive in-game coverage to Xbox One owners in 2014. It’s also speculated that the deal will provide teams with Microsoft technology on the sidelines, as clipboards may soon be replaced by Microsoft Surface tablets.

Football on the Go

Want to watch football on the go? Those with cable or satellite packages that include National Football League Network and Redzone subscriptions can download the Watch NFL Network app. Now you can watch your fantasy team’s tight end tear his ACL live on your phone. Talk about a second screen experience!

Speaking of fantasy football, it’s estimated that 30 million Americans are part of a Fantasy Football league. (I’m personally in three different leagues, myself). All that fantasy football participation has really increased interest in NFL coverage. Fantasy football players are likely to consume seven times more content than the average football fan, according to the NFL’s VP of Content, Tom Brady. (No. Not that Tom Brady).

So get the recliner ready, order the wings, and most importantly- get out your mobile device. Football season has started.

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