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WELCOME TO THEDigital Firefly Marketing Blog
December 8, 2017
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Social Media Marketing

Jump On These Social Media Marketing Trends

Social media, as discussed last week, is a valuable part of your overall digital marketing strategy. Now that you have an idea of how the major three platforms are consumed, it’s time to look at social media marketing trends that caught on in 2017 and those being predicted for 2018. Play around with these in ... Read more
Read More  
December 1, 2017
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Social Media Marketing

Give Your Social Marketing Strategy A Makeover For Q1

We’re going to skip the cliches about how you’ve made New Year’s Resolutions for yourself but need to make them for your business and get right to the good stuff. Social media is vital to marketing. There’s no way around it anymore. A multi-faceted, robust social marketing strategy will get your brand in front of ... Read more
Read More  
November 15, 2017
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Reputation Management

Case Study: Digital Firefly Marketing Tackles A Major Reputation Management Case

Introduction The clients are world-renowned doctors who work for a major university health system. Although well-respected within the medical community, they were sued for malpractice. Google searches turned up many news articles about the cases and other mentions of the lawsuits. This negative press was overtaking their search results. They came to Digital Firefly Marketing ... Read more
Read More  
November 9, 2017
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Reputation Management

5 Reasons Bad Articles Resurface

Managing your online reputation is an ongoing process. It’s not just about moving unwanted results from the first page of Google but about keeping them at bay. Search results change as Google indexes sites and for other reasons. Here’s why that article you don’t want on the front page might pop up again. Why That ... Read more
Read More  
November 1, 2017
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Reputation Management

Do You Need Reputation Management?

Reputation management is complicated. The name brings to mind the term “damage control” but that’s very rarely the case. There are many factors, online and off, that affect how viewers perceive you or your brand. Read on to discover when and why you might need to address your online reputation. You Might Need Reputation Management ... Read more
Read More  
October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
Read More  
WELCOME TO THEDigital Firefly Marketing Blog
August 25, 2017
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Content Marketing

How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It ... Read more
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August 21, 2017
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Content Marketing

How To Pick The Right Words For Your Content Marketing

Have you ever read two different articles on the same thing but found one far more interesting? Word choice is vital to good content marketing. This week, Digital Firefly Marketing breaks down words and phrases that you should work into your content and, more importantly, words and phrases to avoid. We’ve even compiled a handy ... Read more
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August 11, 2017
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Content Marketing

How To Increase Conversions With One Simple Content Marketing Trick

What’s a word worth? More than you might think. So much more that when it comes to content marketing, there’s one word you should always use. This month, Digital Firefly Marketing is digging into the language of content marketing and how to use it to increase conversions. We’ll start today by exploring one change you can ... Read more
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February 23, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 3

Content Strategy Tips For Your Toolkit In part one of this series we defined content strategy and why it’s important. Next, in part two, we provided the steps to a content strategy that will help you be more successful. Now, in our final part, we’ve got three tips to help you rock your content marketing ... Read more
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February 17, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 2

The Steps To Follow For Content Strategy At Every Stage Last week we introduced content strategy in Part I. This week we want to get into the nitty gritty. How can you, as a small business, handle content strategy and all of its facets? Let’s skip the intro and dive right into the details. In ... Read more
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February 6, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 1

Small business is an oxymoron. Business is business and a small business requires juggling just as many balls but with fewer resources to do it. That means balls can get dropped. You know the first one to go? Content. Content is an elusive task for many who simply don’t understand what exactly it is, how ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
Read More  
March 31, 2017
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SEO

Get the Green Light on SEO --- Part 4

Good SEO Tools Our series on SEO is coming to a close at the end of this week. In our final article, we’ll share some interesting stats about SEO. Today, though, we’re going to provide you with some tools for your toolkit. These are our favorite SEO tools and when we say “our” we mean ... Read more
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March 29, 2017
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SEO

Get The Green Light On SEO --- Part 3

Design, Development, and SEO You know what sucks? Websites that look great often don’t do well for SEO. And websites with killer SEO often don’t look that great. Why is it that these two necessary components, an attractive site and good SEO, don’t go hand in hand? And, more importantly, is there a way you ... Read more
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March 29, 2017
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SEO

Get the Green Light on SEO --- Part 2

The average reading level of American adults is between 7th and 8th grade. And Google knows it. This week, in our second post on SEO, we’re looking at how to write content to get a good SEO score and rank well in Google. And knowing what a 7th to 8th grade reading level looks like? ... Read more
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March 9, 2017
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SEO

Get The Green Light on SEO --- Part 1

The Truth About Good SEO & Why It’s Important Here at Digital Firefly Marketing we take Search Engine Optimization (SEO) very seriously. In fact, you’ll find our experts have their own language when it comes to talking about good SEO. You might think they were planning a road trip instead of helping companies get found on ... Read more
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January 23, 2017
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SEO

How To SEO Business Websites

How to SEO Business Websites For A Successful 2017 Whether you call them New Year’s Resolutions or New Year’s Intentions, there’s no time like the New Year to make changes. At Digital Firefly Marketing we’re not going to tell you to lose weight or get your closet organized. We’re setting an intention to help you ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 23, 2017
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Website Services

Breaking News: Google To Punish Non-HTTPS Websites

Why You Need An SSL Certificate For a few months Google has been changing its approach to sites that have any form of text input, like a contact form, but do not have SSL Certificates. It’s time to make sure that every page of your site has the certificate. Here’s what you need to know, ... Read more
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August 2, 2017
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Website Services

Dissecting Design: User Experience

What’s the joke? If you ask 3 lawyers the same question you’ll get 5 answers? It’s a similar story with UX or User Experience. There are many definitions. At Digital Firefly Marketing we think of it as the experience a user has on website. In simple terms: user experience or UX is the functional part ... Read more
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July 24, 2017
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Website Services

Dissecting Design: Using Analytics To Drive Web Design Decisions

This month, Digital Firefly Marketing is dissecting design into four parts to learn how to get users from load to goal. How can you get people to click, swipe, sign up or keep reading? We’ve discussed how the look and feel of your site can engage audiences and how thinking about human psychology helps. Today ... Read more
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July 14, 2017
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Website Services

Dissecting Design: Leveraging Psychology In Web Design

This month, Digital Firefly Marketing is dissecting design. Last week we explored the first component of website design: UI. User Interface is much of the art we think of when approaching web design. But our post included some information on the psychology of design, too. This week we’re diving deeper into how knowledge of human psychology ... Read more
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July 7, 2017
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Website Services

Dissecting Design: The Art of Website Design

This month we’re looking at design. Design is an aspect of digital marketing that entails a lot more than what we initially think of. It’s not just about making something pretty. Design includes understanding consumer behavior and creating a positive user experience. Why? Because your goal, always, is to get visitors to do something. It ... Read more
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January 25, 2016
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Website Services

Understanding Different Social Media Management Tools

Various tools can be used to manage the data on social media as a WordPress user. Database Administration (DBA) services are also required for social media. If you are looking for social media data management tools, this article will provide the various solutions available. Buffer This data management tool helps you share new updates on ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
Read More  
October 11, 2017
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PPC Advertising

Adwords Quality Score: A Foolproof Way To Improve Landing Page Experience

Reputation management is complicated. The name brings to mind the term “damage control” but that’s very rarely the case. There are many factors, online and off, that affect how viewers perceive you or your brand. Read on to discover when and why you might need to address your online reputation. You Might Need Reputation Management ... Read more
Read More  
October 9, 2017
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PPC Advertising

Adwords Quality Score: A Foolproof Way To Improve Landing Page Experience

This week we’re continuing our look at Adwords quality score. You can review what it is and familiarize yourself with ad relevance if you’re new to this topic. Last week we looked at eCTR (expected click through rate). The final part of quality score is landing page experience. What Is Landing Page Experience? Google considers ... Read more
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September 29, 2017
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PPC Advertising

Expected Click Through Rate: What Does It Mean & How Does It Affect Quality Score

Last week we broke Adwords Quality Score into three parts and looked at the importance of ad relevance. This week we’re exploring expected CTR and what it means for your Adwords campaigns. What is Click Through Rate (CTR)? Google quality scores look at expected Click Through Rate (eCTR) but it’s important to understand CTR first. ... Read more
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September 21, 2017
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PPC Advertising

Understanding Adwords Quality Scores: Ad Relevance

Sometimes organic traffic just ain’t enough. Especially if you’re in a high competition industry or in an area where there is saturation. Like if you have a restaurant in New York City. In those cases, it’s best to supplement your organic traffic with Pay Per Click. According to iProspect, the likelihood of someone clicking your ... Read more
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May 25, 2017
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PPC Advertising

Why Facebook Retargeting Is the Future Of Social Media Marketing

You did your research. You created a great Facebook ad and you got it in front of the people that needed to see it. Some of them even clicked through to your website. But just because they’ve seen what you’re selling doesn’t mean that they’re buying… yet. What do you do now? Facebook retargeting! Target, ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
November 15, 2017
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Reputation Management

Case Study: Digital Firefly Marketing Tackles A Major Reputation Management Case

Introduction The clients are world-renowned doctors who work for a major university health system. Although well-respected within the medical community, they were sued for malpractice. Google searches turned up many news articles about the cases and other mentions of the lawsuits. This negative press was overtaking their search results. They came to Digital Firefly Marketing ... Read more
Read More  
November 9, 2017
Blog Image
Reputation Management

5 Reasons Bad Articles Resurface

Managing your online reputation is an ongoing process. It’s not just about moving unwanted results from the first page of Google but about keeping them at bay. Search results change as Google indexes sites and for other reasons. Here’s why that article you don’t want on the front page might pop up again. Why That ... Read more
Read More  
November 1, 2017
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Reputation Management

Do You Need Reputation Management?

Reputation management is complicated. The name brings to mind the term “damage control” but that’s very rarely the case. There are many factors, online and off, that affect how viewers perceive you or your brand. Read on to discover when and why you might need to address your online reputation. You Might Need Reputation Management ... Read more
Read More  
June 30, 2017
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Reputation Management

And He Lived Happily Ever After

How Reputation Management Helped Gavin Garris We won’t make you wait for the ending. Gavin got into law school and he can mostly avoid embarrassing articles. Even better? Their new addition, and any future bundles of joy, won’t have to worry about friends Googling him. Gavin Garris, Jr. will be forever grateful to reputation management, ... Read more
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June 23, 2017
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Reputation Management

Building and Executing a Reputation Management Strategy

When it comes to reputation management, what’s the best strategy? This month we’re following the story of Gavin (Garris) Glitterbomb, 80’s glam rocker turned wannabe attorney. Last week Gavin is struggling to get into law school because any time an admissions person or alumnus searches him the results are less than flattering. His friend, John, ... Read more
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June 19, 2017
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Reputation Management

The Making of Gavin Garris, Esq.

Last week we introduced you to GAVIN GARRIS. Gavin, frontman of the 80’s glam rock band The Bath Bombs, had retired from a successful music career to settle down with a nice librarian from Louisville. The goal was to attend law school and start a family. But Gavin wasn’t getting anything but flat out rejections. ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
December 8, 2017
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Social Media Marketing

Jump On These Social Media Marketing Trends

Social media, as discussed last week, is a valuable part of your overall digital marketing strategy. Now that you have an idea of how the major three platforms are consumed, it’s time to look at social media marketing trends that caught on in 2017 and those being predicted for 2018. Play around with these in ... Read more
Read More  
December 1, 2017
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Social Media Marketing

Give Your Social Marketing Strategy A Makeover For Q1

We’re going to skip the cliches about how you’ve made New Year’s Resolutions for yourself but need to make them for your business and get right to the good stuff. Social media is vital to marketing. There’s no way around it anymore. A multi-faceted, robust social marketing strategy will get your brand in front of ... Read more
Read More  
April 25, 2017
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Social Media Marketing

How To: Instagram for Business

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game. Examples of Instagram for Business Best Practices Use the Right Account Your ... Read more
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April 19, 2017
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Social Media Marketing

Instagram For Business

Are you Taking Advantage of these Instagram Best Practices? Instagram is one of the world’s favorite social media platforms. Snap an interesting picture, slap on a filter, chat people up in the caption, hashtag it and you’re done! Believe it or not, using Instagram for business can develop a global following and boost your leads. ... Read more
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April 11, 2017
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Social Media Marketing

What Is Social Media? It’s More Than You Think

Social Media isn’t just for sharing Instagrams of amazing meals and checking in to get 10% off cheese fries. Social media management can propel your brand. The key is understanding how to use social media effectively. This month, we’ll look at social through a different lens each week to help you decide how to use ... Read more
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February 1, 2017
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Social Media Marketing

115 Social Media Facts You Never Knew

Social Media rules the internet. This infographic shares social media facts while using easily understood icons. First and foremost, it illustrates social as an integral part of any marketing strategy. Furthermore, you’ll learn a few things that will help your business’s social media strategy. The infographic first highlights important moments in social media history. Next, ... Read more
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