Get the Green Light on SEO — Part 4
Good SEO Tools
Our series on SEO is coming to a close at the end of this week. In our final article, we’ll share some interesting stats about SEO. Today, though, we’re going to provide you with some tools for your toolkit. These are our favorite SEO tools and when we say “our” we mean it: you will find Digital Firefly Marketing Staff using these tools on a daily basis. Here are our absolute favorite ways to make sure we’ve got good SEO no matter what we’re doing.
Make It Green With Yoast
Making it green didn’t just appear as one of the most said things at DFM. It started when we began using Yoast in our work. Yoast offers an exceptional plugin for SEO on WordPress.
At A Glance
Platform: WordPress Plugin and Online Checker
Who Uses it at DFM: Our content and SEO Experts
Why We Love it: A simple visual cue lets us know if we’re on track. Also a phenomenal tool for teaching new staff all about SEO.
The Yoast plugin monitors content on WordPress pages in real time scoring both readability and SEO.
The widget, located in the admin bar, monitors SEO and is visible no matter where you are on the page.
These icons, located in the publishing widget, give you your score for SEO and readability. As text and formatting is changed the colors reflect how your readability and SEO are doing. Writing a ton without paragraphs or headings? Watch that green readability check turn to yellow or even red.
This sidebar icon is the perfect touchstone to monitor your work as you’re going so that you can quickly amend code, images, content and more to make sure that you’re going to get the best score possible.
The best part? You don’t have to guess what’s bringing your score down.
Yoast provides a point-by-point analysis. Let’s take a look!
Below the text editor, a large Yoast widget breaks everything down for you. A bit of advice? Make sure you put your anticipated keyword in first! The Yoast tool places the items in priority order:
- red: requires significant improvement to meet the standard
- orange: requires some changes; almost meets the standard
- green: meets the standard (where you want to be).
While it is possible to earn an overall green score with reds and oranges, you want as many of the green lights as you can get. Make it green!
In the example above, our content (yes, this is real time for this blog post) is a great length using a fresh keyword. We also have a title of an appropriate length. But look at where I’m lacking. I probably need a refresher course on Parts 1 and 2 of this series.
Be sure to enter all of your SEO information to get an accurate SEO score!
By switching tabs you can quickly see the analysis your text’s readability, too. Scan your results. If you are unsure of where you need transition words or have used the passive voice, a small eye icons will highlight these areas for you so that you can focus on improving one aspect of the post at a time.
Just like with SEO, the Yoast plugin SEO tool has an analysis to point out where you’ve missed. And, in this case, this single orange dot was enough to bring down my entire score to orange.
Not Using WordPress?
Digital Firefly Marketing develops and maintains websites on many platforms. When we’re using Drupal, Magento, Squarespace or any others we can still use Yoast. There is a handy online version where text is pasted into the box and all of the SEO info can be set to give a similar analysis.
Write Clearly With The Hemingway App
Writing is hard. That’s why our content creators love the Hemingway App. The purpose of the app is to make writing as clear and concise as possible, like the writing of famed author, Earnest Hemingway.
At A Glance
Platform: Free Online Site
Who Uses it at DFM: Our content creators
Why We Love it: It will remind you of the best English teacher you ever had. The one who never accepted anything less than your best work.
This simple online app gives real time feedback and recommendations on writing. Using this app helps identify the things that will keep Google from ranking your site as high as it could and also provides you with the reading level. The sweet spot for good SEO is between sixth and ninth grades, although lower is good, too. Anything above ninth grade level can make it difficult to read for many people.
Use Tools That Promote Good SEO
These are our two favorite SEO tools, but DFM employs several other tactics to ensure our content writing is A+ work. Feel free to take a look through our blog and try to prove us wrong.