If you have begun to build an audience, social media monitoring can tell you how that audience feels about your brand and how your news may be affecting them positively or negatively. We have partnered with Radian6 and use their platform to monitor the following:
- Facebook public profiles and posts
- Blogs – over 2 million of them!
- many other social media channels.
The best part about using Digital Firefly is we already have the platform rolling, so you don’t need to learn a new platform or worry about a monthly fee. We can worry about those things so you can worry about your brand.
Using the Radian6 platform, we can accurately monitor the conversation about your brand and company. We can track how large the conversation has become, whether that conversation is positive or negative, and who among those people are providing the most influence (either positively or negatively) on your brand. This is provided real time, and is an excellent method to not only realize what advertising is working well but also to understand what your customers feel strongly about and respond quickly. As we monitor the social media sphere we arrive at the last step in our process which is analytics.