The benefit of using social media is you can see in real time the effect social media has on the leads you generate or your eCommerce sales. You can also use social media to measure how often and how much people are discussing you on the Internet and what their opinion is at the time.
In order to make analytics meaningful, you must look at the social media channel and understand how much business it brings to your website, and whether or not something you did had a positive of negative effect on your sales and lead generation. Analyzing social media can provide a macro view of all the conversations, but also specific metrics around which channel is helping to drive sales. For example, LinkedIn may provide many more leads to a business services company rather than Facebook and YouTube, which may provide more sales to a eCommerce site.
Our goal is to ensure that you are generating revenue through social media. We won't guarantee you will be an overnight success on YouTube--building a social media audience takes time, but will always be worth the investment.