Tips to Improve Your Google Plus Page[/caption]

Google is usually pretty vague when it comes to giving out any kind of SEO advice, but when it comes to their fledgling social media platform, Google+, they’re willing to do just about anything to garner some popularity. Recently, I received an email from Google which detailed some methods for getting the most out of your Google+ page. Since many of you still haven’t adapted to this new social media platform, I thought I’d share them here to help you get started.

“Keep your content fresh”

This first one speaks for itself. Make sure you’re posting content as often as possible. Do you have a new promotion, event or update for your business? Make sure you share it here.

“Post at the right time”

Google actually gives some detail about the best time to schedule an update for Google+. According to Google, the best time to schedule an update is between 10 AM, and 2 PM on weekdays. This is when Google+ usually sees the most traffic on weekdays, so your audience will be larger if your posts are scheduled during this window of time.

“Share great content, share it publicly”

Google recommends posting high quality photos in order to gain your audience’s attention. We use this practice when we post content for our clients as well, but Google+ really puts a strong emphasis on high quality images with its new cover photos.

“Record a behind-the-scenes tour”

Here, Google suggests posting videos about the inner workings of your company or group in Google Hangouts. This is a smart idea, and could be a great way to utilize webinars, or online video seminars.

“Respond to your followers”

As we’ve preached before, social media isn’t a one-way street, and it certainly shouldn’t be used like an outdated example of outbound marketing. Make sure you respond to your followers, and try to think of your posts as more of a dialogue, rather than a monologue.

Now that you have some context, feel free to use these as a guide to run your own Google+ page. And if you don’t have a Google+ page yet, then what are you waiting for?