Recording and posting YouTube videos is sometimes put in the same category as blogging. No one has the time or can’t come up with the subject matter. However, like blogging YouTube videos can be a great source of traffic to you site via one of the largest searched traffic sites in the word: YouTube

There is some debate on whether YouTube ranks behind Google as the number two place people search the web for information, but there is no debate that the amount of searches on YouTube is massive. On YouTube you can find old movie clips, concerts from bands, original programming and many free self help videos ranging from learning how to cook to how to swing a golf club.

Subject Matter

Like a blog, choosing subject matter should stay within your brand. We typically post videos on some tips and tricks we use every day to monitor social media or do SEO along with presentations we make so people can come back and review them again. Similar to a blog, we use social media to spread the word, but we also embed the videos within our own site so people can view them without leaving the website.

As Google owns YouTube, it’s not surprising that having video results can rocket your brand to the front page of a number of Google search results.