One question we are asked a lot is how do I write a blog for my business? People tend to think of blogging like taking vitamins, they know they have to do it but they don't really want to do it. This is where we come in. The process for blogging for business is fairly straight forward. We look at your industry, look at your company and learn everything we can during our discovery period. We then figure out the frequency of blog articles that need to be published and set a schedule to send you relevant topics for approval and posting.
The best blog articles tend to on the short side from 2-3 paragraphs and almost always contain some multimedia, a picture or video. Typical subject matter is gleaned by looking for searches in Google's keyword tool and then writing an article around that search query. Things like "How to make great coffee" or "Seven tips to play better golf" would be great blog articles for a coffee company and company that sells golf equipment.
Blogging is one of the best things your company can do to not only improve its search rankings but grow your social media audience. Every blog is an opportunity to show your prospects and customers why your company is more qualified than another and why you are passionate about your product. It gives everyone a chance to visit your website and either convert into a lead or a customer.