Have you ever gone into a retail store and not been able to find anything? Doesn't it drive you crazy! This is the principal reason why clean website design matters for ecommerce. In order to have people buy from your site it's imperative not only to have a clean website design, but to organize the site in such a way that it is easy to find what you are looking for. Therefore in order to make sure an ecommerce site sits on a strong foundation, we recommend doing the following:
- Make sure your design is clean and uncluttered. You can read a lot about "wow" factor, user testing, etc., but you should know within about five seconds of looking at the site whether you know what the company sells. If you don't know quickly, the site design is too complicated.
- Make stuff easy to find. Have you ever gone to a supermarket and not been able to find something on the list and then walked around aimlessly? Yeah. It's not fun. Make the products easy to find by categorizing them and offering a search box.
- Speed matters. It never fails to amaze us when we come across a site to either design or SEO and its on a shared website server at $9.95 a month and the owner invariably tells us they are saving money. Unfortunately, when the site is slow (pages loading under 3 seconds) you start losing customers and SEO, so why it may be saving you costs, it's definitely costing you revenue. There are plenty of solutions to get more speed. Think of it like owning a store, if you have a small cramped store, you can only get so many people in the store. If you have a big store, you can get lots of people in there. With more people on the site, you need bigger servers to keep them buying without slow load speeds.
- Keep it simple. Each product page should explain or show what your product is in ten seconds or less so people know exactly what they are buying. If you need more than ten seconds you need to rethink your product.
Those four reasons are pretty much what can allow you to design an ecommerce site that can help convert visitors to customers. Using SEO, content marketing, PPC and social media is what gets them there in the first place.