One way to improve your exposure and build links to your website is to issue a press release. Digital Firefly offers each of its clients the option for us to write and distribute a press release highlighting your company and its product. The press release can include images and video targeted to certain bloggers and writers in a company's particular industry. Writing and distributing a press release can also be targeted to a specific geographic areas which can be beneficial for local companies to get more exposure in their area.
This pairs very nicely with blogging for business.