Home » Our Blog » The ABCs of Successful Content Marketing
June 14, 2016

The ABCs of Successful Content Marketing

Is your content marketing under performing? Many content marketers dive right into the world of digital content without building themselves a decent foundation. Let’s go back to the basics, shall we?

A is for Audience

So many content marketers put their own brand at the center at the hub of their content marketing strategy, but that’s such a backward way of thinking. Your brand has already (or will eventually, as your strategy progresses from mere idea into actual action) infused the entire wheel, so putting it at the center is kind of superfluous.

Instead, make sure every spoke – every social site, blog, mobile messaging, email, carrier pigeon, and smoke signal – has its roots in what your audience wants. They’re your lodestone – when in doubt, ask yourself if they’d want to read what your writing or watch what you’re filming. If not, scrap it.

B is for Blogging

Your blog isn’t just a space to spew your feelings or post your newest coupons. View your blog as your biggest and best opportunity to tell potential consumers what you’re all about and to prove to current customers that they’re supporting the right brand. After all, there’s a reason that blogs generate about 67 percent more leads for marketers than other lead generation methods.

● Incorporate a mix of curated content (more on that in a minute) and original stuff

● Link, link, link. If this list of ABCs made it to “L” you can bet “Linking” would be our featured item. Work in links to your own internal content, link to authoritative sites, and link to sources for any facts that aren’t common knowledge.

● Use visual components to break up your text. Graphics are great, videos are popular, and even a quirky animated gif can make whatever point you’re illustrating become a little more memorable.

● Blog regularly. Teach your audience that they can stop by your blog weekly or even daily and find something new and interesting. You want people to keep your URL on hand. Be essential. Be unforgettable.

● Allow guest postings – nay, encourage it! You may love the sound of your own voice, and hopefully you do have some fantastic things to say, but bring in a few guest posters and three things happen: you get a break from writing and can temporarily concentrate that energy somewhere else, the guest poster may offer a POV that brings in new readers, and a featured writer will advertise their post – and therefore your blog – to their entire social network, offering you a wealth of new exposure.

C is for Creativity

Blogging is important, but content marketing is so much more than that. Even your abbreviated 140-character Tweets offer an opportunity to connect with consumers and shouldn’t be taken lightly, there is so much more to be had from learning how to maximize email marketing, and even platforms such as Snapchat that we all thought would amount to little more than a bunch of goofy dog ear-adorned selfies are proving to be important players.

Take text, for instance. If you use gated content such as a free ebook to encourage consumers to offer up their contact information and opt in for your SMS subscription list, you open up a whole new world of content marketing possibilities.

Post something on Facebook and you have to deal with Zuckerberg’s ever-changing algorithms and you have no idea whether your post will ever be seen, even by people who have “liked” your page, but 90 percent of texts are read in less than 3 minutes.

Combine that with a platform like Textpedite that allows you to do everything from creating a text-to-join short code to offering customers targeting promotions to implementing an auto responder that makes your life easier while ensuring that your customers never wonder whether they’re being heard, and you’ve multiplied your content marketing power exponentially.

These three content marketing tips may not seem like much, but think about the real ABCs – you hardly remember learning them all those years ago, but you’ve used those bite-sized bits of knowledge every single day since that fateful day since toddlerhood. Don’t you want to see what these content marketing basics can help you do?

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.

Ready to create some awesome content Google will love?

Get a free Content Audit

Complete the form to download

Don’t you wish you could pay for your morning coffee with just an email address?

    Congrats on the new ebook
    Thanks for downloading it.

    Digital Firefly Marketing is excited about our collection of eBooks.

    That’s because they are conceptualized, planned and written by us drawing from our expertise and experience. That means you get information that doesn’t just sound good, but has been used to actually help our clients.

    Be sure to check out all of our eBooks and contact us if you’d like help developing your website or building your marketing strategy.

    For now, pour yourself a beverage and tuck into our user-friendly eBooks to learn how you can improve your website’s visibility.

    Visit Our Blog

    No, Thanks. I’ll Check out Later.