Home » Our Blog » Automating SEO
July 10, 2015

Automating SEO

A great strategy for any website includes constant assessment of SEO which also means lots of time. Are you aware of the tools for automating SEO? Rather than do all of your SEO activities manually which requires using three of your most important resources, time, staff, and money, consider automating some or all of these:

Keyword-Related Activities

Keywords are key to your site – they are what people search to get to you. Rather than comb exhaustive lists, figure out the best language to use on your site and spend time nitpicking each word and hit rate, consider some of these automated options to speed things up

While Buzz Sumo will give you topics and articles that are hot, delve deeper with Sistrix. Their service will help you assess the keywords you’re missing that your competitors are using to drive traffic for the same services you offer.

Rethink Term Frequency

Inverse Document Frequency. Often used to index a site, websites like OnPage.org will help you figure out the other terms being used to find content like yours. The site will measure your site’s ability to attract readers to 15 other sites and find new content to help increase traffic.

SERPwoo will rank the top twenty sites using the keywords you’re interested in helping you to decide if you’re presenting content the right way and to see who’s doing it better.

Traffic-Related Activities

Who’s getting traffic and why? Automate these types of reports to garner more traffic.

SimilarWeb is a great place for a new business to start. Its “Industry Analysis” will give you extensive traffic data for any industry in a variety of locations.

Do an audit of your page’s key data by using URLProfiler on its own or in connection with other tools.

Link-Related Activities

Links help build your web presence – both by being linked to and linking to reputable sites. Automating these activities allows you to focus more on finding, and providing, content to link to.

Internal linking is vital – this is how you see your site as a map and can find out whether or not pages on your site are on their own, not linked to others (“orphan pages”). It can also allow you to find good opportunities for building more internal links. OnPage.org’s visualizer will make your links simple to see and understand with a clean format.

External linking is also vital – this builds your reputation. It can be easy to find relevant content, but you want to find some that will boost your site’s ranking. Consider LinkRisk Peek and its many filters to find the absolute best links for your site.

Automating SEO activities saves you time and energy that you can devote to using what these tools find to maximize your site’s potential. For more in-depth explanations, screenshots and analysis, see the source article for this post here.

Ready to boost your organic traffic?

Get a free SEO Audit

Complete the form to download

Don’t you wish you could pay for your morning coffee with just an email address?

    Congrats on the new ebook
    Thanks for downloading it.

    Digital Firefly Marketing is excited about our collection of eBooks.

    That’s because they are conceptualized, planned and written by us drawing from our expertise and experience. That means you get information that doesn’t just sound good, but has been used to actually help our clients.

    Be sure to check out all of our eBooks and contact us if you’d like help developing your website or building your marketing strategy.

    For now, pour yourself a beverage and tuck into our user-friendly eBooks to learn how you can improve your website’s visibility.

    Visit Our Blog

    No, Thanks. I’ll Check out Later.