Automating SEO
A great strategy for any website includes constant assessment of SEO which also means lots of time. Are you aware of the tools for automating SEO? Rather than do all of your SEO activities manually which requires using three of your most important resources, time, staff, and money, consider automating some or all of these:
Keyword-Related Activities
Keywords are key to your site – they are what people search to get to you. Rather than comb exhaustive lists, figure out the best language to use on your site and spend time nitpicking each word and hit rate, consider some of these automated options to speed things up
While Buzz Sumo will give you topics and articles that are hot, delve deeper with Sistrix. Their service will help you assess the keywords you’re missing that your competitors are using to drive traffic for the same services you offer.
Rethink Term Frequency
Inverse Document Frequency. Often used to index a site, websites like OnPage.org will help you figure out the other terms being used to find content like yours. The site will measure your site’s ability to attract readers to 15 other sites and find new content to help increase traffic.
SERPwoo will rank the top twenty sites using the keywords you’re interested in helping you to decide if you’re presenting content the right way and to see who’s doing it better.
Traffic-Related Activities
Who’s getting traffic and why? Automate these types of reports to garner more traffic.
SimilarWeb is a great place for a new business to start. Its “Industry Analysis” will give you extensive traffic data for any industry in a variety of locations.
Do an audit of your page’s key data by using URLProfiler on its own or in connection with other tools.
Link-Related Activities
Links help build your web presence – both by being linked to and linking to reputable sites. Automating these activities allows you to focus more on finding, and providing, content to link to.
Internal linking is vital – this is how you see your site as a map and can find out whether or not pages on your site are on their own, not linked to others (“orphan pages”). It can also allow you to find good opportunities for building more internal links. OnPage.org’s visualizer will make your links simple to see and understand with a clean format.
External linking is also vital – this builds your reputation. It can be easy to find relevant content, but you want to find some that will boost your site’s ranking. Consider LinkRisk Peek and its many filters to find the absolute best links for your site.
Automating SEO activities saves you time and energy that you can devote to using what these tools find to maximize your site’s potential. For more in-depth explanations, screenshots and analysis, see the source article for this post here.