Home » Our Blog » Digital Marketing Benefits
October 23, 2015

Digital Marketing Benefits

Digital marketing benefits are becoming more clear as the world speeds up and users interact more and more from their handheld devices, smart televisions or by tweeting emoticons to have pizza delivered. We didn’t picture that five years ago, never mind ten. In today’s world, the next big thing comes out in a matter of days and it’s important to stay on top of it. Pretty daunting. That’s why many are still anxious to take the jump into, and invest in, digital marketing. We’re here to tell you why you should.

What’s The Difference?

Traditional marketing is the media that surrounds us in a mostly tangible form – postcards and mailings, newspaper and other print ads, billboards, radio and television commercials. They can range from the most basic and economical (think of a local car dealership commercial or quarter page ad in your local Penny Saver) to slick and more expensive like those commercials that air nationally or are found on the pages of magazines.

Digital Marketing, like the name implies, is marketing that’s found in nonprint media: video ads, banners, images and, of course, social media posts. It is shareable and easily manipulated and also allows a business or marketing department to track its impact. It’s these aspects of digital marketing that have put it leaps and bounds ahead of traditional marketing.

Why Go Digital?

Let’s be honest: television, and likely newspapers, are not going away. And people do still watch commercials, despite what we thought would happen with the advent of streaming services. But despite the tangible nature of traditional marketing allowing potential customers to pop something on the fridge, digital media is the way to go. Here’s why:

  • It’s Measurable. Feedback from digital media is quick and data is king when it comes to marketing. Simply deciding what types of ads you’ll have, picking images and the wording isn’t enough. Digital media allows you to assess who is viewing what, how much, and when
  • It Allows Targeting. With the data you receive you can if someone sees an ad in a newspaper or on television, the company doesn’t know it. But the measurability of digital means you can also constantly change your strategy, continue and increase what works and kick to the curb things that aren’t working. This means digital is efficient. Another great aspect of digital media involves cookies. Have you ever noticed that after looking at a particular item online it shows up everywhere you look? That book or sweater or company is now an ad on the sidebar of facebook, or a banner ad at the top of YouTube. The cookies in your internet browser track what you do and pinpoint marketing directly to you. This constant reminder to a customer who was thinking about you is a benefit traditional marketing will never be able to provide.
  • It Has The Potential To Go Viral. Shares, likes, links… digital media is instant and easy, meaning people can share it. These key aspects and the fact that you can also pinpoint the geography of your marketing from a small city to the globe, wherever your market is — or grow it with your market — put digital way ahead of traditional marketing.

Taking The Digital Step

While digital marketing sounds easy, there is an entire new skillset and breed of marketing professional that comes along with it. It’s not just about putting together something quickly and then putting it on the internet.

A company shouldn’t just take their traditional marketing strategy and try to put it online – it doesn’t work like that. Instead, marketing professionals, entrepreneurs, and others need to understand that there is a science behind digital marketing.

One of the most important aspects of digital media is SEO – Search Engine Optimization. In a nutshell, this is the metric that used to determine who gets the good rankings on search engines. Like Google – the biggest influencer when it comes to search. Google has specific algorithms that is uses to determine whether sites are worthy of high rankings. It’s not just a numbers game – although higher ranked sites do generate lots of traffic – but instead looks at keyword density, length of sites, and unique content to determine which sites are the best.

Digital marketing professionals know how to develop content that gets sites higher SEO rankings – bringing more people to your page. Add this to the targeting of current and potential customers through digital marketing and you’ve got a formula for success.

Another thing that digital marketers know is what gets people’s attention. They know how to format a blog post, make infographics that get shared, and more. Most of us cannot do that on our own.

Ready to Reap The Digital Marketing Benefits?

When you’re ready to take the next step, be sure to reach out to a reputable digital marketing company. We’ll start your journey – or improve upon the one you’ve already started – to successful digital marketing. Attract and retain customers, appear on the front page of Google, and establish a presence on social media.

Ready to create some awesome content Google will love?

Get a free Content Audit

Complete the form to download

Don’t you wish you could pay for your morning coffee with just an email address?

    Congrats on the new ebook
    Thanks for downloading it.

    Digital Firefly Marketing is excited about our collection of eBooks.

    That’s because they are conceptualized, planned and written by us drawing from our expertise and experience. That means you get information that doesn’t just sound good, but has been used to actually help our clients.

    Be sure to check out all of our eBooks and contact us if you’d like help developing your website or building your marketing strategy.

    For now, pour yourself a beverage and tuck into our user-friendly eBooks to learn how you can improve your website’s visibility.

    Visit Our Blog

    No, Thanks. I’ll Check out Later.