Digital Firefly Marketing, a leading provider of online marketing services, will support the online recruitment efforts for the Consumer Financial Protection Bureau (CFPB).

What Digital Firefly Marketing Will Do

To attract qualified candidates to CFPB employment opportunities, Digital Firefly will lead a high profile marketing campaign. The campaign uses LinkedIn’s cutting-edge networking tools. These tools allow CFPB post jobs, announce events and post networking opportunities directly onto potential candidates’ profile pages. This is based on candidates’ experience, background, education and other factors. Leveraging LinkedIn’s career page tools will generate interest in CFPB employment opportunities from both active and passive candidates. It will also reduce hiring expenses.

To further market CFPB, Digital Firefly will place advertisements via Google Advertising and Facebook Ads. Additionally, Digital Firefly will post CFPB job opportunities on traditional employment sites that include SimplyHired, JobTarget, eFinancial Careers, and NACERLink.

Digital Firefly will deploy a social media dashboard once the campaigns launch. It will gather critical data and metrics from all job advertisements and postings (e.g., number of clicks, click-through-rates). This will enable CFPB to assess the effectiveness of each campaign and make changes as needed.

Digital Firefly Marketing is honored to partner with CFPB to ramp up their hiring. Attracting top-level talent is critical for any organization to succeed and it starts with an effective marketing campaign that not only communicates the recruitment message but does so through the marketing channels like LinkedIn and Facebook that today’s talent are most familiar with.

About Digital Firefly Marketing

Digital Firefly Marketing (https://digitalfireflymarketing.com) was created to help companies increase their online presence by driving relevant traffic to their websites. Their service offerings include the following: Search Engine Optimization; Pay-per-click Advertising; Content Marketing; Social Media Marketing; Website Services and Email Marketing.