How to Maximize Your Email Marketing in 2016 (Infographic)
Email marketing, like so many others forms of marketing, is constantly in flux. Various strategies and approaches come and go with the wind. Each year we have to stop and look at what’s working, and what needs to change.
Today I’m going to show you some major trends coming to email marketing in 2016, and then we’ll take a look at an infographic designed to give you the edge over the competition in this regard.
When you’re making websites, you don’t think about marketing right away, but you should. Email marketing can drum up a lot of hype for your new site’s launch for example. It should also be integrated into your website’s design.
Growing and spreading your brand can be done on social media, but using marketing through email turns your subscribers into brand ambassadors, which is huge for a growing business or blog. That’s why you should start taking advantage of common trends that this type of marketing is showing.
One such example is a lightbox which is a type of pop-up that studies have shown grows your email list up to ten times faster than a traditional email signup. It’s trends like these that are changing how we look at email marketing in 2016 and beyond.
Other trends to keep an eye on are personalization and the increased email viewing on mobile. Keep these things in mind as you work on your email marketing and check out the infographic below for the ultimate tips and strategies.
Let us know how your email marketing has evolved and grown in the comments!