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April 25, 2017

How To: Instagram for Business

Instagram Best Practices

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game.

Examples of Instagram for Business Best Practices

Use the Right Account

Your Instagram page should be set up as a business account to maximize your use. The example on the left is a business page, the right is a personal account.

How to Instgram For Business: Use The Correct Account Type

Jersey Wine & Spirits uses an Instagram for business account, according to our best practices. This allows them to add information like their type of business, hours, facebook, suggested hashtag, website, location and one click access to calling, emailing or getting driving, walking or mass transit directions.

Snobbeery is a beer photographer. Because Forrest is a hobbyist this is a personal page. Notice the elements missing? Each example is perfect for the type of account. If you’re looking for what to drink in the NYC area we can’t recommend either of these accounts enough!

Use Emojis (Properly)

Emojis are a quick, cute way to communicate ideas. Your emojis should have to do with your brand image and match the message. And please, don’t go overboard. On the left is an example of good emoji use. The one on the right needs a little help.

Instagram for Business: Emote!

The page on the left is cute and quick. Coffee plus jet fuel equals a big smile. We still haven’t figured out what Chevy is getting at.

Tag Influencers

Interactions are key. Be sure to tag brands, products and influencers both in your Instagram pictures and in the comments. Here’s what we mean:

Use Mentions and Tags When Using Instagram for Business

Play With Your Words

Never be afraid to break out a clever pun, play on words or humor when using Instagram for business. Two of our favorite examples are Ruffles and a daring joke from Charmin (which was wildly successful).

Play With Words: Get Clever on Instagram

We hope this list of Instagram best practices in action inspires you to change up your social media game and test out new types of posts. Be sure to share your Instagram practices in the comments. Who knows, maybe we’ll feature you in a later post. And don’t forget, Digital Firefly Marketing provides free social media audits.

About the expert: Bre Slocum

Bre is the resident Social Media Guru at Digital Firefly Marketing. With a degree in journalism from Arizona State and years of on the job experience Bre develops social media queues, develops strategy, and manages the social accounts of all DFM clients. When she's not staying on top of social trends and best practices Bre enjoys live music, living near the beach, and hanging out with her rescued chihuahuas.

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