Once keyword research is completed, the keyword optimization begins. This step is where we get to work, making your website SEO friendly. We go into your site and start putting in all the keywords we researched into all the right places. We also submit your site to Google, Bing and Yahoo!, so they know your site is ready to be crawled. This can take several hours to several days, depending on how large and complicated your site is.
Setting up your site and writing your site with keywords in mind is only the first step in keyword optimization. The second step is to keep updating the website with content that has more keywords. There are several ways to accomplish this goal:
- Start a blog – One of the best ways to build content is a blog. Start with 5 articles around stuff your website sells or services you provide. Use the keywords determined in the first two steps to guide you in what to write about. Update the blog about once per week, so you can tell Google your website is continually being updated and isn’t stagnant. If you don’t have time to blog, hire a blog writer
- Create a news page – If you send out press releases or have appeared in the news, think about creating a news page that highlights these articles. Make sure you use your keywords and phrases in all of your press releases and news articles.
- Show off new work and new products – If you have new products or just finished a new project, show it off on your site!
- Change the front page around – Highlight different pieces of work, or change your theme or images on a holiday.
One reason to do this is to keep the search engines aware that your site is active and to have more pages with the same keywords. However, the main reason is the return on investment for SEO best practices has been proven to be much greater than any other marketing, not only for eCommerce but also for business-to-business as well. Check out the infograph from visual.ly to see how SEO is really about great ROI: