Some great facts from webmarketing 123 on the digital media trends happening in 2011 and will continue into 2012. Not surprisingly, SEO is one of the best lead generators for both business to business leads and business to consumer leads. Our opinion is the reason SEO is a great lead generation tool is due to the sweat equity involved in building good SEO. As we have detailed, you always need to create content and make sure that content is coded correctly on our site. Once you have the content and code right, getting other sites to link to you can create a snowball effect of traffic and leads. We feel this digital media trend will continue for the next few years as more and more people understand the niche marketing available for lower cost via SEO.

Another digital media trend is the continued rise of social media and the fact that most brands will be increasing both the social media and SEO budgets while keeping PPC about the same. This shows more faith in social media as a relevant channel for all kinds of business. What’s also interesting is the fact the people are still learning about the power of social media. Also the fact that a lot of people are still learning about cross promotional digital strategy. Some good stuff from this infographic.

2011 Digital Marketing Report