You may have already heard of or even used SEO (Search Engine Optimization) when you want your organization’s news to move up in Google rankings. But what about removing unflattering news content? This is where Reverse SEO comes in. Digital Firefly will employ content marketing to either remove negative news items and/or push them way down in the Google rankings.
Reverse SEO works simply due to the fact that 70% of people don’t go beyond the first page of Google search results. That number increases substantially the farther users move through various Google search results. Therefore the farther your negative content moves back in search results, the less likely it will be that someone will find it.
Digital Firefly will activate content marketing to ensure an organization’s good news is on page one of Google with high visibility while any bad news gets pushed farther back. In addition, Digital Firefly will set up multiple websites, Wikipedia entries, social media profiles, blogs, pictures, and video to further your high-profile, positive reputation.