You’ve probably already used SEO to boost your website rankings. But what happens if something unflattering or undesirable has risen to the top? What if you are changing careers and need your new path to be more visible than your old one? That’s where reverse SEO comes in. Digital Firefly Marketing will devise an advanced content marketing strategy to push those undesired search results down in the rankings.
Rebalancing Your Web Presence with Reverse SEO
Reverse SEO works simply due to the fact that more than 90% of people don’t go beyond the first page of search results. Even crazier? Only 1% of users will visit the third page of results. Therefore the farther the undesired content moves down in search results, the less likely it is that someone will find it.
Our reputation management team will implement a content marketing strategy designed to ensure higher visibility of positive content. Our precise recommendations will depend upon your goals and other findings of our reputation evaluation, of course. Some possible recommendations may include creation of:
- New websites
- Wikipedia entries
- Social media profiles
- Blog posts
- Photos, videos and other media
We may also make recommendations on other internet behaviors depending on the case. For example, we may advise on how best to approach negative reviews on social media. If social media is damaging your cause, we may recommend alternative outlets for dealing with public feedback.
Developing a Positive, Powerful and Persistent Presence with DFM Reputation Management
Every reputation management case is unique. Fortunately, our reputation management team at Digital Firefly Marketing is highly experienced. We will devise the best reverse SEO strategy for your needs. Once activated, we’ll monitor the progress of the marketing plan, studying weekly search results. If needed, we will also modify or add new dimensions to the reverse SEO strategy.