Facebook is the top website in the world with over 750 million members, most of whom log on every day. The primary reason that Facebook is free because Facebook allows businesses to advertise to their members. Facebook is unique in that it allows business to target specific demographics of users. These can be broad demographics like male v. female or people who are over the age of 35.
However, the real power of Facebook advertising comes in the niche demographics that really only Facebook has data on. This comes from what people “like”. You can target your competitors, you can target people who not only like movies but particular movies like “the wedding singer”. You can target where they work or if it’s their birthday or if they are dating someone who has a birthday in a week. The bottom line is that Facebook has all this data and is selling it around ad. With Facebook’s data you can either increase your Facebook audience or increase traffic to your website.
Digital Firefly Marketing offers its clients set-up, management and ROI of their Facebook ads. We can build Facebook audiences into the thousands or drive thousands to your website to drive purchases or leads. At the end of the day we look at ROI and see how we stack up and always make sure that ROI is positive.