Facebook is one of the top websites in the world, with 1.94 billion active users monthly in the first quarter of 2017. The primary reason Facebook is free is that it allows businesses to advertise. It has become a powerful marketing tool due to the wealth of demographic information associated with each of these user accounts. Digital Firefly Marketing can help you harness the power of Facebook ads to take full advantage of pay per click and other campaign options.
Develop Your Facebook Ads with Digital Firefly Marketing
In the first quarter of 2017, 1.28 billion people logged into Facebook daily. Not only do advertisers get general information like age and gender for all these users, they get niche demographics based on user “likes.” This makes it easy to target highly-customizable audiences. For example, you can target people based on specific products they use, the places they work or where they spend their free time. You can even target ads to people whose significant others have a birthday in a week and might want a specific gift.
Whether you’re looking to increase traffic to your Facebook page or your website, Digital Firefly Marketing can help. During setup, we:
- Discuss your goals to determine how best to capture your desired market.
- Optimize your campaign based on target interests, location and demographics.
- Develop and create ad copy and design.
- Customize bidding to make sure you get a positive return on investment.
- Analyze ad placement and delivery to maximize your visibility.
Through Facebook, we also place your ads on Instagram. This adds another dimension to your advertising, allowing you to reach an even wider customer base. You’ll gain additional insight into your target audience’s interests and behaviors, too.
Strategic Retargeting of Pay Per Click Facebook Campaigns
Digital Firefly Marketing also offers management services once your campaign is underway. As with all pay per click campaigns, ongoing campaign management is critical for ensuring a positive return on your investment. Our team uses the power of retargeting to refine your strategy and maximize advertising power.