Another social media network that sometimes gets a little ignored when people are planning budgets is LinkedIn. Advertising on LinkedIn should not be overlooked considering it has over 100 million active users and ranks in the top 50 of websites visited. Traditionally people go to LinkedIn to set up a business profile that is separate from their Facebook profile. On LinkedIn, people network around their jobs rather than their personal lives. LinkedIn offers tons of groups around just about any subject matter out there so that professionals can share data or articles they find important.
LinkedIn offers users the ability to market to particular people depending on which company they work for, what level they are at the company, and what groups they belong to. This is an excellent way for B2Bs to market to the people who can buy their product. For example if you are a website designer, wouldn’t it be helpful to market to CMOs? If you sell IT services, wouldn’t you want your ad seen by the Director of IT? Or if you sell TV production, wouldn’t you want to market to a group of TV producers? LinkedIn offers businesses the ability to target a business’s marketing to relevant audiences.
Digital Firefly offers its clients set up, management and analytics of their LinkedIn accounts so LinkedIn ads services can reach their target audience. As always, we constantly strive for positive ROI and we look at LinkedIn as one of the best buys for B2B.