Marketing should only be considered based on how much business it generates for you. The great thing about search engine marketing is it’s very easy to determine if the amount of money you are spending is providing you with leads or revenue. Not only can it provide it on a high level, but it’s very easy to look into a marketing campaign and understand what pieces are working and what are not. This allows you to fine tune your results.
Digital Firefly uses whatever analytics package you have installed be it Google Analytics, WebTrends, HubSpot or GetClicky. We take that information and we measure it against your revenue and the amount you invested in the marketing. Our goal is make sure that the revenue you generate from search engine marketing is greater than the money you paid us, Google, Bing and Yahoo! We’re not going to guarantee you that everyone will be successful, but we are going to always look at the data and determine the best way to meet your goals and strive to always make the return on investment positive.