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WELCOME TO THEDigital Firefly Marketing Blog
May 18, 2017
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PPC Advertising

Common Pay Per Click Campaign Mistakes To Avoid

Let’s face it: we rarely learn by doing things right. We learn from our mistakes and the mistakes others tell us about. To save you from making common Pay-Per-Click campaign mistakes we’re going to use this post to go through five of them so that you save yourself some time and money. Need the basics ... Read more
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May 15, 2017
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PPC Advertising

Five Things Every Small Business Owner Should Know About Pay-Per-Click Advertising

Pay-Per-Click advertising, or PPC as it’s commonly referred to, is a way to get traffic to your site. You pay for each click on your ad. While there is no substitute for good SEO, which helps with organic traffic, PPC is a vital part of a good digital marketing plan. This month Digital Firefly Marketing ... Read more
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April 28, 2017
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What Brands Killing It With Their Social Media Marketing Plan Do Differently

Just like content needs a strategy, a social media marketing plan is important to making gains in the social world. This week, we’re going to look at what sets certain brands’ social apart in order to help spark ideas to take your own social media to the next level. Social Media Marketing Plan: Your Chance ... Read more
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April 25, 2017
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Social Media Marketing

How To: Instagram for Business

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game. Examples of Instagram for Business Best Practices Use the Right Account Your ... Read more
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April 19, 2017
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Social Media Marketing

Instagram For Business

Are you Taking Advantage of these Instagram Best Practices? Instagram is one of the world’s favorite social media platforms. Snap an interesting picture, slap on a filter, chat people up in the caption, hashtag it and you’re done! Believe it or not, using Instagram for business can develop a global following and boost your leads. ... Read more
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April 11, 2017
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Social Media Marketing

What Is Social Media? It’s More Than You Think

Social Media isn’t just for sharing Instagrams of amazing meals and checking in to get 10% off cheese fries. Social media management can propel your brand. The key is understand how to use social media effectively. This month, we’ll look at social through a different lens each week to help you decide how to use ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
February 23, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 3

Content Strategy Tips For Your Toolkit In part one of this series we defined content strategy and why it’s important. Next, in part two, we provided the steps to a content strategy that will help you be more successful. Now, in our final part, we’ve got three tips to help you rock your content marketing ... Read more
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February 17, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 2

The Steps To Follow For Content Strategy At Every Stage Last week we introduced content strategy in Part I. This week we want to get into the nitty gritty. How can you, as a small business, handle content strategy and all of its facets? Let’s skip the intro and dive right into the details. In ... Read more
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February 6, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 1

Small business is an oxymoron. Business is business and a small business requires juggling just as many balls but with fewer resources to do it. That means balls can get dropped. You know the first one to go? Content. Content is an elusive task for many who simply don’t understand what exactly it is, how ... Read more
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June 14, 2016
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Content Marketing

The ABCs of Successful Content Marketing

Is your content marketing under performing? Many content marketers dive right into the world of digital content without building themselves a decent foundation. Let’s go back to the basics, shall we? A is for Audience So many content marketers put their own brand at the center at the hub of their content marketing strategy, but ... Read more
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December 20, 2015
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Content Marketing

Demystifying CSS and HTML Validation and Importance for Webmasters

It is a commonly known practice to validate web pages once you are done with the design, whether you’re using KompoZer, Dreamweaver or coding your HTML directly with simple text editor. But what really, is validation? Which free tools can you use for validation, and what challenges might you be likely to face as a ... Read more
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October 23, 2015
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Content Marketing

Benefits Of Digital Marketing

The face and pace of marketing are constantly changing as the world speeds up and users interact more and more from their handheld devices, smart televisions or by tweeting emoticons to have pizza delivered. We didn’t picture that five years ago, never mind ten. In today’s world, the next big thing comes out in a ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
March 31, 2017
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SEO

Get the Green Light on SEO --- Part 4

Good SEO Tools Our series on SEO is coming to a close at the end of this week. In our final article, we’ll share some interesting stats about SEO. Today, though, we’re going to provide you with some tools for your toolkit. These are our favorite SEO tools and when we say “our” we mean ... Read more
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March 29, 2017
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SEO

Get The Green Light On SEO --- Part 3

Design, Development, and SEO You know what sucks? Websites that look great often don’t do well for SEO. And websites with killer SEO often don’t look that great. Why is it that these two necessary components, an attractive site and good SEO, don’t go hand in hand? And, more importantly, is there a way you ... Read more
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March 29, 2017
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SEO

Get the Green Light on SEO --- Part 2

The average reading level of American adults is between 7th and 8th grade. And Google knows it. This week, in our second post on SEO, we’re looking at how to write content to get a good SEO score and rank well in Google. And knowing what a 7th to 8th grade reading level looks like? ... Read more
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March 9, 2017
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SEO

Get The Green Light on SEO --- Part 1

The Truth About Good SEO & Why It’s Important Here at Digital Firefly Marketing we take Search Engine Optimization (SEO) very seriously. In fact, you’ll find our experts have their own language when it comes to talking about good SEO. You might think they were planning a road trip instead of helping companies get found on ... Read more
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January 23, 2017
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SEO

How To SEO: Your Business Website's New Year's Resolutions

How to SEO Your Site For A Successful 2017 Whether you call them New Year’s Resolutions or New Year’s Intentions, there’s no time like the New Year to make changes. At Digital Firefly Marketing we’re not going to tell you to lose weight or get your closet organized. We’re setting an intention to help you ... Read more
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February 8, 2016
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SEO

Key SEO Tricks That Work For Every Website

Ranking your website high in the search engines is the best way to attract more traffic and achieve your goals. Whether you want to offer information, sell products or just interact with your clients, you are likely to reach out to more people when they can find you through the search engines. The problem is ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
January 25, 2016
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Website Services

Understanding Different Social Media Management Tools

Various tools can be used to manage the data on social media as a WordPress user. Database Administration (DBA) services are also required for social media. If you are looking for social media data management tools, this article will provide the various solutions available. Buffer This data management tool helps you share new updates on ... Read more
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November 22, 2015
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Website Services

Want To Keep Moving Up In Rank? Don't Block CSS and JavaScript

Recently, webmasters received emails from Google alerting them to the fact that Google could not access some of their files, namely those that were CSS and JavaScript.  Anytime Google sends an alert like this SEO’s feel the hairs on the back of their necks prickle because let’s face it – it’s Google and its crawlers ... Read more
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July 10, 2015
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Website Services

Automating Your SEO Activities

A great strategy for any website includes constant assessment of SEO which also means lots of time.  Are you aware of the SEO activities you can automate? Rather than do all of your SEO activities manually which requires using three of your most important resources, time, staff, and money, consider automating some or all of ... Read more
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February 12, 2015
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Website Services

Landing Pages: Writing Content That Actually Converts

In the past, landing pages were designed primarily to be seen, but modern businesses are beginning to wise up; they’re starting to understand that conversions are ultimately much more important than exposure.   Although a landing page loaded with keywords may have drawn valuable attention to your business in the past, Google and other sites ... Read more
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January 15, 2014
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Website Services

Marketing Mix: The Four P's of Marketing

In today’s marketing world, marketing changes very fast and it’s very easy to become focused on looking for new developments  in technology that will reach your customer base faster and much more efficiently. This is especially true in today’s world of mobile technology. But sometimes this kind of thinking can distract from the foundations that ... Read more
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January 14, 2014
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Website Services

COPPA Compliance and Google Search

Typically our clients target consumers over the age of 18, but occasionally we work with clients who have products or services that are going to be marketed to children under the age of 13. These issues fall under COPPA compliance and Google search. For those of you who don’t know what COPPA is, COPPA stands ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
May 18, 2017
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PPC Advertising

Common Pay Per Click Campaign Mistakes To Avoid

Let’s face it: we rarely learn by doing things right. We learn from our mistakes and the mistakes others tell us about. To save you from making common Pay-Per-Click campaign mistakes we’re going to use this post to go through five of them so that you save yourself some time and money. Need the basics ... Read more
Read More  
May 15, 2017
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PPC Advertising

Five Things Every Small Business Owner Should Know About Pay-Per-Click Advertising

Pay-Per-Click advertising, or PPC as it’s commonly referred to, is a way to get traffic to your site. You pay for each click on your ad. While there is no substitute for good SEO, which helps with organic traffic, PPC is a vital part of a good digital marketing plan. This month Digital Firefly Marketing ... Read more
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July 4, 2016
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PPC Advertising

Expanded AdWords Text Ads Are Coming

Changes to AdWords continue rolling out as Google monitors the habits of consumers.  A while back I wrote about Google changing how AdWords ads are displayed, going from the ads being at the top and on the right to being in a straight line, thus increasing the importance of being above the fold.  I’ve also ... Read more
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April 4, 2014
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PPC Advertising

WWE Launches Aggressive Digital Marketing Campaign for WrestleMania 30

WWE’s flagship pay-per-view for 2014, WrestleMania 30, takes place this Sunday, live from New Orleans’s Mercedes Benz Superdome. In recent years, the WWE has made huge strides in promoting its brand on social media, but none of their past initiatives can match the digital red carpet they’re rolling out for this year’s WrestleMania. Thanks to ... Read more
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February 14, 2014
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PPC Advertising

Yahoo Looking to Re-enter Search Engine Business?

For the past few years Yahoo! has outsourced its search capabilities to Bing, but now may be looking to throw its hat back in the search engine ring, and possibly sooner than hoped.  Microsoft’s Bing currently powers Yahoo!, and their deal is set to run out in March.  Many people wonder if the deal will ... Read more
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October 9, 2013
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PPC Advertising

Pay-per-click tips: Always Have a Conversion Goal

Whenever you run a marketing campaign, the very fist thing you should think about is the goal and this goal should be one of the following: How much revenue am I generating off this ad campaign? How many leads have I generated? Once this is understood, you need to look at your website and understand ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
August 4, 2016
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Reputation Management

Digital Firefly Marketing at Digital Dealer’s Automotive Conference & Expo

What is it? The Digital Dealer’s Automotive Conference & Expo is a 2 and one-half day expo where more than 1,000 car dealers and managers get together and exchange ideas and lessons to their peers for company improvement and marketing strategies. This year’s conference is located in the MGM Grand Hotel in Las Vegas, Nevada. ... Read more
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July 27, 2016
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Reputation Management

Reflections on Five Years

Today, our digital marketing firm is five year old today. It’s hard to believe. When I first started the company, my Kindergartener was one! and my three year old wasn’t quite being considered.  Like any starting company we have had some good days and some bad days. We’ve learned a lot and we continue to ... Read more
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July 16, 2014
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Reputation Management

SEO Tutorial: SEO Tips to Understand the Basics

As an SEO in an ever-changing search engine landscape, we often get lost in all the new and improved tactics that are seemingly always around the corner.  We write blog post after blog post highlighting news and advances in algorithms and strategies.  However, if you don’t spend your time toiling around the deep, dark depths ... Read more
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May 14, 2014
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Reputation Management

Reputation Management and the Google Ruling

Earlier today the European Union court ruled that Google must remove links from it’s search engine that people find objectionable. What does this mean for reputation management? Will it kill reputation management by making it easier for peopel to manage their reputation online? It’s certainly too early to tell, however our guess is that it ... Read more
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January 21, 2014
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Reputation Management

Richard Sherman Schools us on Everything, Even Reputation Management

When it comes to businesses, reputation management is crucial.  Reputation management is the process of monitoring a company or individual’s reputation and responding to the negative feedback in a timely fashion while highlighting your good qualities. —————— “I was making sure everyone knew Crabtree was a mediocre receiver.” This was the most talked about occurence ... Read more
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October 29, 2013
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Reputation Management

Why is Link Management Important?

The world of SEO and Reputation Management share similarities in both strategy and tactics. We use keywords and links to effect a change within Google, sometimes its to highlight information, other times its to bury the information. With the advent of Penguin that has started to look at who links to you and penalize sites ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
April 25, 2017
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Social Media Marketing

How To: Instagram for Business

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game. Examples of Instagram for Business Best Practices Use the Right Account Your ... Read more
Read More  
April 19, 2017
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Social Media Marketing

Instagram For Business

Are you Taking Advantage of these Instagram Best Practices? Instagram is one of the world’s favorite social media platforms. Snap an interesting picture, slap on a filter, chat people up in the caption, hashtag it and you’re done! Believe it or not, using Instagram for business can develop a global following and boost your leads. ... Read more
Read More  
April 11, 2017
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Social Media Marketing

What Is Social Media? It’s More Than You Think

Social Media isn’t just for sharing Instagrams of amazing meals and checking in to get 10% off cheese fries. Social media management can propel your brand. The key is understand how to use social media effectively. This month, we’ll look at social through a different lens each week to help you decide how to use ... Read more
Read More  
February 1, 2017
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Social Media Marketing

115 Facts You Never Knew About Social Media

In this day and age, social media rules the internet. Our friends over at skilled.co made a beautiful infographic to share 115 little known social media facts to explain how social media is becoming an integral part of marketing strategy. Read on and pick out a few things that will help your business’s social media ... Read more
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January 30, 2017
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Social Media Marketing

5 Things The Best Social Media Posts Have In Common

In case you haven’t heard, social media is a big deal. It is how most of us stay connected, engaged and informed. We read the news, keep in touch, get a much needed laugh, find recipes, seek helpful tips and engage with brands. But what makes the best social media posts? Understanding What Makes The ... Read more
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July 24, 2016
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Social Media Marketing

How Small Businesses Are Benefitting from the new Pokémon Go Craze

The popularity of the new Pokémon Go mobile app has skyrocketed, and trainers everywhere are in search of the best Pokémon around. The Pokémon app uses the GPS on the user’s mobile device. The GPS syncs to the Pokémon Go game and allows trainers to use an accurate map to catch their favorite Pokémon. Throughout ... Read more
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