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WELCOME TO THEDigital Firefly Marketing Blog
April 23, 2018
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Design

How Often Should You Redesign Your Website?

With all of this talk this month about design you’re probably starting to wonder if it’s time to redesign your website. The answer is… It’s Complicated Unlike brushing your teeth or getting an oil change, it’s pretty hard to quantify how often you should redesign your website. Yet the question is Googled quite a bit. ... Read more
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April 16, 2018
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Design

The Web Design Trends Taking Over 2018

A few weeks ago we looked at font trends for 2018 and noticed a pattern: rule breaking abounds this year. Whether it’s color fonts or serifs, chances are if you’re worried about doing it, it’s the right thing. This rogue approach doesn’t just apply to fonts, though. Check out 2018’s web design trends. 2018: The ... Read more
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April 9, 2018
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Design

How to Pick & Use the Best Color Schemes for Websites in 2018

And Why It Matters When was the last time you let yourself get lost in the aesthetics of your brand? Chances are, it wasn’t recently. As a brand you’re focused on the business of doing business, and juggling everything from staffing and payroll, to client acquisition and marketing. Your design choices, though, effect sales and ... Read more
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April 4, 2018
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Design

Go Retro! The Hottest 2018 Font Trends

2018 is underway and its font trends are apparent. If you’ve been thinking about changing up your branding with a new look here’s a tip: get inspired by looks of yore. That’s right: there’s never been a better time to embrace a retro design than in 2018. Four Font & Typography Trends To Jump On ... Read more
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March 26, 2018
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Reputation Management

Sometimes Social Just Ain't Enough

An Integrated Digital Marketing Strategy Is The Best For Reputation Management At Digital Firefly Marketing we believe that the only approach to digital marketing is a holistic one. The only way to have a solid online presence is to have a site properly developed and contains regular content, use SEO best practices across platforms, post ... Read more
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March 22, 2018
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Reputation Management

Are You Making The Right First Impression?

The title of this post really should be “MythBusters: The Digital Reputation Version” but that would be copyright infringement. And we don’t support that. Today we’re going to look at why you need to pay attention to everything you put on the Internet – including busting one of the biggest myths out there. 3 Reasons ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
August 25, 2017
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Content Marketing

How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It ... Read more
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August 21, 2017
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Content Marketing

How To Pick The Right Words For Your Content Marketing

Have you ever read two different articles on the same thing but found one far more interesting? Word choice is vital to good content marketing. This week, Digital Firefly Marketing breaks down words and phrases that you should work into your content and, more importantly, words and phrases to avoid. We’ve even compiled a handy ... Read more
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August 11, 2017
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Content Marketing

How To Increase Conversions With One Simple Content Marketing Trick

What’s a word worth? More than you might think. So much more that when it comes to content marketing, there’s one word you should always use. This month, Digital Firefly Marketing is digging into the language of content marketing and how to use it to increase conversions. We’ll start today by exploring one change you can ... Read more
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February 23, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 3

Content Strategy Tips For Your Toolkit In part one of this series we defined content strategy and why it’s important. Next, in part two, we provided the steps to a content strategy that will help you be more successful. Now, in our final part, we’ve got three tips to help you rock your content marketing ... Read more
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February 17, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 2

The Steps To Follow For Content Strategy At Every Stage Last week we introduced content strategy in Part I. This week we want to get into the nitty gritty. How can you, as a small business, handle content strategy and all of its facets? Let’s skip the intro and dive right into the details. In ... Read more
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February 6, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 1

Small business is an oxymoron. Business is business and a small business requires juggling just as many balls but with fewer resources to do it. That means balls can get dropped. You know the first one to go? Content. Content is an elusive task for many who simply don’t understand what exactly it is, how ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
February 2, 2018
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SEO

Quick & Easy SEO for eCommerce

SEO doesn’t just apply to blogs and business websites, it’s also important for eCommerce sites. If you sell products on an eCommerce platform, you’ll want to check out our roundup of eCommerce SEO tips. eCommerce SEO Tips We’ve grouped the tips to help you organize how you attack optimizing your online shop in the most ... Read more
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January 25, 2018
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SEO

Is Something Missing? The Secret SEO Strategy You Need To Incorporate

You’ve optimized the heck out of your site, regularly add valuable well-written content, are killin’ it on social and provide a delightful user experience. Still, you feel like your performance on SERPs could be better. We’re willing to bet you haven’t heard of the strategy we’re going to share today. The Keyword Combo To Consider When ... Read more
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January 11, 2018
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SEO

Tailoring Your SEO Strategy With Competitive Analysis

An SEO strategy focused on industry keywords and trending searches is important to your online success. One of the most often overlooked facets of these strategies is competitor analysis. Have you implemented this into yours? Today we’re breaking down what competitive keyword analysis is, why it matters, and how to do it. Get ready to ... Read more
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January 4, 2018
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SEO

Decoding SEO: How Do People Search? (Subtitle: And Why Should You Care?)

While knowing how to structure page content and code to boost SEO is important, the true genesis comes from understanding just how it is that people search. What do those trending queries mean? We’re starting 2018 by examining how people search and how to use this information to conduct more effective keyword research for SEO ... Read more
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January 2, 2018
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SEO

How To SEO Business Websites

How to SEO Business Websites For A Successful 2018 Whether you call them New Year’s Resolutions or New Year’s Intentions, there’s no time like the New Year to make changes. At Digital Firefly Marketing we’re not going to tell you to lose weight or get your closet organized. We’re setting an intention to help you ... Read more
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October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
Read More  
WELCOME TO THEDigital Firefly Marketing Blog
April 23, 2018
Blog Image
Design

How Often Should You Redesign Your Website?

With all of this talk this month about design you’re probably starting to wonder if it’s time to redesign your website. The answer is… It’s Complicated Unlike brushing your teeth or getting an oil change, it’s pretty hard to quantify how often you should redesign your website. Yet the question is Googled quite a bit. ... Read more
Read More  
April 16, 2018
Blog Image
Design

The Web Design Trends Taking Over 2018

A few weeks ago we looked at font trends for 2018 and noticed a pattern: rule breaking abounds this year. Whether it’s color fonts or serifs, chances are if you’re worried about doing it, it’s the right thing. This rogue approach doesn’t just apply to fonts, though. Check out 2018’s web design trends. 2018: The ... Read more
Read More  
April 9, 2018
Blog Image
Design

How to Pick & Use the Best Color Schemes for Websites in 2018

And Why It Matters When was the last time you let yourself get lost in the aesthetics of your brand? Chances are, it wasn’t recently. As a brand you’re focused on the business of doing business, and juggling everything from staffing and payroll, to client acquisition and marketing. Your design choices, though, effect sales and ... Read more
Read More  
April 4, 2018
Blog Image
Design

Go Retro! The Hottest 2018 Font Trends

2018 is underway and its font trends are apparent. If you’ve been thinking about changing up your branding with a new look here’s a tip: get inspired by looks of yore. That’s right: there’s never been a better time to embrace a retro design than in 2018. Four Font & Typography Trends To Jump On ... Read more
Read More  
August 2, 2017
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Design

Dissecting Design: User Experience

What’s the joke? If you ask 3 lawyers the same question you’ll get 5 answers? It’s a similar story with UX or User Experience. There are many definitions. At Digital Firefly Marketing we think of it as the experience a user has on website. In simple terms: user experience or UX is the functional part ... Read more
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July 24, 2017
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Design

Dissecting Design: Using Analytics To Drive Web Design Decisions

This month, Digital Firefly Marketing is dissecting design into four parts to learn how to get users from load to goal. How can you get people to click, swipe, sign up or keep reading? We’ve discussed how the look and feel of your site can engage audiences and how thinking about human psychology helps. Today ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 9, 2013
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Development

Using Drupal - Leveraging $150 million in Development

One of the best things about Drupal is the fact that it’s open source. This means it’s free for people to use. And developers all around the world spend their time working and contributing to module development. Certain companies, sponsor this, such as Google. Or, be given freely as a means for people to use ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
Read More  
October 11, 2017
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PPC Advertising

Adwords Quality Score: A Foolproof Way To Improve Landing Page Experience

Reputation management is complicated. The name brings to mind the term “damage control” but that’s very rarely the case. There are many factors, online and off, that affect how viewers perceive you or your brand. Read on to discover when and why you might need to address your online reputation. You Might Need Reputation Management ... Read more
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October 9, 2017
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PPC Advertising

Adwords Quality Score: A Foolproof Way To Improve Landing Page Experience

This week we’re continuing our look at Adwords quality score. You can review what it is and familiarize yourself with ad relevance if you’re new to this topic. Last week we looked at eCTR (expected click through rate). The final part of quality score is landing page experience. What Is Landing Page Experience? Google considers ... Read more
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September 29, 2017
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PPC Advertising

Expected Click Through Rate: What Does It Mean & How Does It Affect Quality Score

Last week we broke Adwords Quality Score into three parts and looked at the importance of ad relevance. This week we’re exploring expected CTR and what it means for your Adwords campaigns. What is Click Through Rate (CTR)? Google quality scores look at expected Click Through Rate (eCTR) but it’s important to understand CTR first. ... Read more
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September 21, 2017
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PPC Advertising

Understanding Adwords Quality Scores: Ad Relevance

Sometimes organic traffic just ain’t enough. Especially if you’re in a high competition industry or in an area where there is saturation. Like if you have a restaurant in New York City. In those cases, it’s best to supplement your organic traffic with Pay Per Click. According to iProspect, the likelihood of someone clicking your ... Read more
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May 25, 2017
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PPC Advertising

Why Facebook Retargeting Is the Future Of Social Media Marketing

You did your research. You created a great Facebook ad and you got it in front of the people that needed to see it. Some of them even clicked through to your website. But just because they’ve seen what you’re selling doesn’t mean that they’re buying… yet. What do you do now? Facebook retargeting! Target, ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
March 26, 2018
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Reputation Management

Sometimes Social Just Ain't Enough

An Integrated Digital Marketing Strategy Is The Best For Reputation Management At Digital Firefly Marketing we believe that the only approach to digital marketing is a holistic one. The only way to have a solid online presence is to have a site properly developed and contains regular content, use SEO best practices across platforms, post ... Read more
Read More  
March 22, 2018
Blog Image
Reputation Management

Are You Making The Right First Impression?

The title of this post really should be “MythBusters: The Digital Reputation Version” but that would be copyright infringement. And we don’t support that. Today we’re going to look at why you need to pay attention to everything you put on the Internet – including busting one of the biggest myths out there. 3 Reasons ... Read more
Read More  
March 16, 2018
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Reputation Management

Six Tips For Hacking Your Reputation in SERPs

Once you audit your digital reputation, it’s time to start hacking it. That’s right – you control some of what shows up, if you know how to approach it. Today we’re sharing six of the best digital reputation management hacks anyone can implement for free. That’s right – these are things you dedicate some time ... Read more
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March 7, 2018
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Reputation Management

How's Your Digital Reputation? Here's How To Find Out

As an individual and a brand digital reputation management is vital to your success. And we’re not talking about big scandals here. It’s as simple as applying for a job and having an HR director Google you. Or owning a coffee shop and having people find it. This month we’ll explore how to discover, improve ... Read more
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November 15, 2017
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Reputation Management

Case Study: Digital Firefly Marketing Tackles A Major Reputation Management Case

Introduction The clients are world-renowned doctors who work for a major university health system. Although well-respected within the medical community, they were sued for malpractice. Google searches turned up many news articles about the cases and other mentions of the lawsuits. This negative press was overtaking their search results. They came to Digital Firefly Marketing ... Read more
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November 9, 2017
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Reputation Management

5 Reasons Bad Articles Resurface

Managing your online reputation is an ongoing process. It’s not just about moving unwanted results from the first page of Google but about keeping them at bay. Search results change as Google indexes sites and for other reasons. Here’s why that article you don’t want on the front page might pop up again. Why That ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
February 26, 2018
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Social Media Marketing

Instagram Best Practices

Like we shared about YouTube last week, Instagram is another great platform for brand discovery. In the same way deciding on the purpose of a YouTube channel is vital to the channel’s success, the first thing to sort out is the purpose of the Instagram channel. Use this to dictate what appears in the feed. ... Read more
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February 21, 2018
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Social Media Marketing

YouTube Best Practices & Resources

It wouldn’t make sense to spend a month focusing on video without talking about the daddy mac of video platforms: YouTube. In this three part series, which will be spread over 2018, we’re going to share YouTube best practices and resources you can use to learn and do more on the popular platform. Why Do ... Read more
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February 15, 2018
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Social Media Marketing

Influencer Marketing & Analytics: How To Monitor

Influencer marketing is a great option for success. Influencer marketing raises awareness for a business and can lead to sales. Of course, while many business owners know that influencer marketing works, they may not know how well. There is a high margin for success, but how do you know your marketing strategy is reaching its ... Read more
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February 7, 2018
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Social Media Marketing

How To Rock Video on Facebook

It’s not a secret: social media and video go hand in hand. This month we’re breaking down video across the most popular social media platforms. First up? Facebook. Today we’ll look at the stats. We’ll also provide tips on how to make sure you’re maximizing marketing video on Facebook. By The Numbers: Facebook Video Stats ... Read more
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February 1, 2018
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Social Media Marketing

Firefly Feature: 3 Facebook Algorithm Changes Announced

Three Facebook algorithm changes are making news this week. Here’s the 411 on each change and what it means for you if you have a Facebook page for your business. Get To Know: Facebook Algorithm Changes These changes are geared at providing a better user experience and come on the heels of another recent change. ... Read more
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December 29, 2017
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Social Media Marketing

5 Tools For Social Media Automation And Why You Have to Automate

The moment people see the word “automation”, they get nervous. So we’re jumping right in. This post is not about replacing people. It’s about creating a marketing plan that is driven with efficiency. So, we’ll list out such free and paid social media automation tools through which you can play with automation no matter what ... Read more
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