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WELCOME TO THEDigital Firefly Marketing Blog
February 21, 2019
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Social Media Marketing

How To Use Instagram Stories Better

In late 2017, we wrote about the importance of including ephemeral content in social media marketing strategies. Defined as content that only exists for a set time, ephemeral content came to rise with Snapchat but it’s Instagram where its longevity is best measured. Instagram Stories continue to rise in popularity and aren’t going anywhere. In ... Read more
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February 14, 2019
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Social Media Marketing

How to be a Hashtag Hero

You’ve probably heard of hashtags. But do you know how to use them? Sure, adding #selfie to the end of your Instagram caption may get you a couple extra likes, but hashtags can actually be used in a more effective way as a tool to grow your social media presence.   How to Become a ... Read more
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February 7, 2019
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Social Media Marketing

Navigating Instagram Trends

Instagram is a great way to increase brand awareness. One way to do this is by jumping on trendy hashtags and using apps that spike throughout the year. This week we’re sharing our favorite InstaTrends so that you can increase engagement this year. But first, a little about Instagram in general. Instagram Basics What matters ... Read more
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January 25, 2019
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PPC Advertising

SEO vs PPC: Which Matters More?

It’s no secret that both SEO and PPC generate traffic, but which deserves more of your time?? While both are beneficial, every business or website has different goals that are accomplishable through one or the other. This post breaks down SEO vs. PPC to get you the most bang for your buck (and your time). ... Read more
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January 17, 2019
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PPC Advertising

Creating a PPC Strategy for Beginners

Like we’ve said before, pay per click done right can be a powerful form of digital marketing. It allows you to control how much you spend, target new audiences and ramp up your business. In this week’s post, we’ll break down the basics of PPC so you’re able to understand how to set up your ... Read more
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January 10, 2019
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PPC Advertising

Pay Per Click Trends To Add To Your Google Ads Strategy

Pay per click advertising is an important strategy but it requires a monetary investment. That’s why it’s important to understand what works, what doesn’t and what to change about your strategy in order to make a positive return on your investment. Today we’re laying out 2019’s most important pay per click trends and showing you ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 9, 2018
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Content Marketing

Firefly Feature: Digital Firefly Marketing Talks Google with Wine Bloggers

240+ wine bloggers from all over the world ascended on Walla Walla, WA this past weekend. The city was this year’s host of the Wine Bloggers Conference. This annual event brings together bloggers, writers, winemakers, geologists, journalists and more. They discuss the current state of wine media while exploring a particular area. This year, Digital ... Read more
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September 27, 2018
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Content Marketing

Content Marketing Roundup

The Digital Firefly Marketing train is getting ready to leave the content marketing station but before we do, we received a great question from Zac Ziebarth for this month’s roundup. Zac asks, “What’s the best strategy for identifying or defining your target audience?” Target Audience is Vital in Content Marketing For years, the go-to target ... Read more
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September 20, 2018
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Content Marketing

How Content Marketing Drives Sales

Content marketing, and not just social media marketing, directly influences sales. This may not be apparent or obvious at first. Brands that learn this immediately wonder how to use content marketing to convert browsers into buyers. Today we’ll look at one specific aspect of content marketing: business blogs. Are Business Blogs Necessary? The short answer ... Read more
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September 13, 2018
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Content Marketing

Why Aren't People Reading and Sharing My Content?

How Much Thought do you Give to Formatting Content? Many of us remember the days when we had to format school papers or business letters on a typewriter or in Word. Now, for the most part, these things are standardized but there is no place where there are fewer rules and more choices than in ... Read more
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September 6, 2018
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Content Marketing

Using Analytics To Develop Content Marketing Strategy

Analytics are nothing short of intimidating. That said, they are necessary. After all, crafting online content isn’t just about throwing words on a page. It’s about providing valuable information that generates benefits. Today we’re breaking down how to approach content marketing strategies using analytics so that your work is valuable. Your Content Marketing Strategy Needs ... Read more
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May 31, 2018
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Content Marketing

Free Download: Content Marketing Plan Template

This month explored how content is changing and what you can do to stay on top of the trends. This free download contains a year’s worth of content marketing plan sheets you can use as is or modify to meet your needs. Content Marketing Plan Template Download Free Download: Content Marketing Plan Template Download our ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
December 28, 2018
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SEO

Will SEO Look Different in 2019?

This week our social media audience wanted to know more about Web 3.0 and SEO. It’s difficult to say what the future holds, but we do know that the way people search will continue to change dramatically. What does this mean for SEO? Here are our predictions for the possible course things will take. What ... Read more
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December 20, 2018
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SEO

What You Need To Know About The 9/28 Google Algorithm Update

Did you notice a drop in your search engine rankings recently? If so, you may be a victim of recent updates to the Google algorithm. Google constantly updates their algorithms for better search criteria. However, in recent months the algorithm updates have been substantial and this is why many websites are experiencing changes in their ... Read more
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December 14, 2018
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SEO

The Elasticity of Meta Descriptions

In the swirling world of swiftly changing Google specifications, it’s sometimes hard to keep up. 2018 was a rollercoaster ride in terms of shifts in meta description lengths. We looked into the ups and downs and collected the most current info on the new meta length and how to make your snippet the best it ... Read more
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December 7, 2018
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SEO

Updates to Yoast Wordpress Plugin

What’s important when it comes to your digital marketing strategy and website? Search Engine Optimization! Without adherence to strong SEO practices, you simply won’t rank on Google. And if you don’t rank on Google, your brand won’t get discovered. While you might know all of the practices, and you might even have a handy-dandy checklist, ... Read more
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June 28, 2018
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SEO

The 9 SEO Trends To Get On Top Of Right Now

Trends are always changing and staying on top of them is key. That’s because trends reflect expectations. Is your site taking advantage of the SEO trends 2018 is following? Find out by checking out this list of the most popular trends in search engine optimization seen so far this year. The SEO Trends 2018 Has ... Read more
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June 21, 2018
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SEO

Diversify Your Keywords with This Type of SEO Tool

Have you ever wondered how people figure out which keywords to target? While you can stab blindly in the dark, there are better ways. In addition to doing competitive keyword analysis, many people will use an SEO keyword generator. This week we explore these tools. What’s an SEO Keyword Generator? Keyword generators create lists of ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 31, 2018
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Design

How to Design for SEO

This month you wanted to find out more about designing for search engine optimization (SEO). While the relationship between web design & SEO may seem far-fetched at first, it’s probably closer than you think. Design & SEO: Understanding the Connection When people click on a web page it only takes a couple of seconds to ... Read more
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October 19, 2018
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Design

Why You Should Add Animations and Page Transitions to Your Website

Have you noticed websites abandoning static homepages for transitions like the popular fade in? Why is this? Animated pages and page transitions provide a better user experience. Even fading in can give the site a different feel. Page transitions are visually appealing and interactive. This site is a great way to find the perfect transition ... Read more
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October 18, 2018
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Design

Web Design & Development Resources

In the ever-changing world of web design and development it’s important to stay on top of the latest trends. You will attract more business by keeping an eye out for what’s fresh and what people are actually looking for. 7 Resources for Web Design and Development This week we’ll share some of our favorite places ... Read more
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October 5, 2018
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Design

Using the Psychology of Color in Marketing

Did you ever stop and think about why your favorite color is your favorite? In psychology, there is a direct link between seeing color and feeling emotion. Most of us see our favorite color and it makes us feel good. In digital marketing, it’s not necessarily about choosing your favorite color, but more about using ... Read more
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April 23, 2018
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Design

How Often Should You Redesign Your Website?

With all of this talk this month about design you’re probably starting to wonder if it’s time to redesign your website. The answer is… It’s Complicated Unlike brushing your teeth or getting an oil change, it’s pretty hard to quantify how often you should redesign your website. Yet the question is Googled quite a bit. ... Read more
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April 16, 2018
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Design

The Web Design Trends Taking Over 2018

A few weeks ago we looked at font trends for 2018 and noticed a pattern: rule breaking abounds this year. Whether it’s color fonts or serifs, chances are if you’re worried about doing it, it’s the right thing. This rogue approach doesn’t just apply to fonts, though. Check out 2018’s web design trends. 2018: The ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 9, 2013
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Development

Using Drupal - Leveraging $150 million in Development

One of the best things about Drupal is the fact that it’s open source. This means it’s free for people to use. And developers all around the world spend their time working and contributing to module development. Certain companies, sponsor this, such as Google. Or, be given freely as a means for people to use ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
January 25, 2019
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PPC Advertising

SEO vs PPC: Which Matters More?

It’s no secret that both SEO and PPC generate traffic, but which deserves more of your time?? While both are beneficial, every business or website has different goals that are accomplishable through one or the other. This post breaks down SEO vs. PPC to get you the most bang for your buck (and your time). ... Read more
Read More  
January 17, 2019
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PPC Advertising

Creating a PPC Strategy for Beginners

Like we’ve said before, pay per click done right can be a powerful form of digital marketing. It allows you to control how much you spend, target new audiences and ramp up your business. In this week’s post, we’ll break down the basics of PPC so you’re able to understand how to set up your ... Read more
Read More  
January 10, 2019
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PPC Advertising

Pay Per Click Trends To Add To Your Google Ads Strategy

Pay per click advertising is an important strategy but it requires a monetary investment. That’s why it’s important to understand what works, what doesn’t and what to change about your strategy in order to make a positive return on your investment. Today we’re laying out 2019’s most important pay per click trends and showing you ... Read more
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January 4, 2019
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PPC Advertising

What's The Google Guarantee & How Do Local Businesses Get The Badge?

As a small, local business you’ve got to compete with the big boys as well as locals who operate illegitimate businesses. Google is trying to alleviate this, by highlighting local businesses that operate within the boundaries of the law. Searches for “plumber anytown NY” still yield the usual map and local businesses, but now, the ... Read more
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July 26, 2018
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PPC Advertising

The PPC Trends Taking Over 2018

At Digital Firefly Marketing, we like to stay on top of trends. Trends can be worthless — remember when they told us the short suit was going to take off for men? — so we don’t recommend jumping on every single trend that is predicted. What we do here, and suggest to our readers, is ... Read more
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July 19, 2018
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PPC Advertising

Understanding Amazon SEO

Last week we finished looking at how to set up Amazon PPC campaigns. What if you’re not interested in PPC – maybe you’re just starting out and don’t have the budget yet. Does that mean all hope is lost for you selling products on Amazon? No! Just like search engines, Amazon places pay per click ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
November 30, 2018
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Reputation Management

Using Reverse SEO to Improve Reputation

We’ve said it before and we’ll say it again: everything comes back to search engine optimization. Unfortunately, many brands don’t realize that it’s one of the best weapons in defending and improving an online reputation. Reverse SEO is a strategy every brand should understand, so we’re breaking it down today in 3 easy steps. How ... Read more
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November 21, 2018
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Reputation Management

Why People Give Businesses Terrible Reviews

Are you doing your best to avoid the wrath of the dreaded angry reviewer? When it comes to unfavorable online reviews there are several complaints that undoubtedly top the list. You can’t please all the people all the time but, you can be aware of the things that rub people the wrong way. This week ... Read more
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November 15, 2018
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Reputation Management

Use Your Bad Reviews To Build a Better Online Reputation: A Case Study

When we work with reputation management clients one of the most common things we hear is, “If it weren’t for those angry folks on Yelp.” One of the biggest myths is that there is a legion of angry folk on Yelp, and other review sites, just looking to destroy a business. Sure, there are some ... Read more
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November 8, 2018
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Reputation Management

How to Handle Negative Yelp Reviews

Yelp reviews have a huge impact on where people decide to spend their money. Ideally all your reviews will be positive but, let’s face it: everyone gets hit with a negative Yelp at some point. Don’t be taken by surprise. Be prepared and understand how to use your response as a reputation-building tool. Who’s Writing ... Read more
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March 26, 2018
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Reputation Management

Sometimes Social Just Ain't Enough

An Integrated Digital Marketing Strategy Is The Best For Reputation Management At Digital Firefly Marketing we believe that the only approach to digital marketing is a holistic one. The only way to have a solid online presence is to have a site properly developed and contains regular content, use SEO best practices across platforms, post ... Read more
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March 22, 2018
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Reputation Management

Are You Making The Right First Impression?

The title of this post really should be “MythBusters: The Digital Reputation Version” but that would be copyright infringement. And we don’t support that. Today we’re going to look at why you need to pay attention to everything you put on the Internet – including busting one of the biggest myths out there. 3 Reasons ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
February 21, 2019
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Social Media Marketing

How To Use Instagram Stories Better

In late 2017, we wrote about the importance of including ephemeral content in social media marketing strategies. Defined as content that only exists for a set time, ephemeral content came to rise with Snapchat but it’s Instagram where its longevity is best measured. Instagram Stories continue to rise in popularity and aren’t going anywhere. In ... Read more
Read More  
February 14, 2019
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Social Media Marketing

How to be a Hashtag Hero

You’ve probably heard of hashtags. But do you know how to use them? Sure, adding #selfie to the end of your Instagram caption may get you a couple extra likes, but hashtags can actually be used in a more effective way as a tool to grow your social media presence.   How to Become a ... Read more
Read More  
February 7, 2019
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Social Media Marketing

Navigating Instagram Trends

Instagram is a great way to increase brand awareness. One way to do this is by jumping on trendy hashtags and using apps that spike throughout the year. This week we’re sharing our favorite InstaTrends so that you can increase engagement this year. But first, a little about Instagram in general. Instagram Basics What matters ... Read more
Read More  
August 30, 2018
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Social Media Marketing

Your Social Media Questions Answered

You asked, and now we’re answering. At the start of the month we posted on Facebook that we wanted to hear your questions about social media so that we could answer them. It’s rare that only one person has a question so it is our hope that this point will provide lots of people with ... Read more
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August 23, 2018
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Social Media Marketing

Firefly Feature: The Benefits of Social Media for a Small Town and a Smaller Dog

Social media is more than a popularity contest. It can be a powerful medium for educating people and engaging with communities. Social Media Benefits Social media affects every aspect of our lives. Many times, it does this in good ways. The Benefits of Social Media in a Crisis Hopefully it never happens to you, but ... Read more
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August 16, 2018
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Social Media Marketing

Instagram Hashtags: A Primer

Hashtags are a popular topic of conversation among anyone trying to grow a following on Instagram. Despite their prevalence, there’s a lot people don’t know. Today we’re breaking down Instagram hashtags. Learn what they are, how to select and use them and be sure to check out our section on hashtag myths at the end! ... Read more
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