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WELCOME TO THEDigital Firefly Marketing Blog
September 21, 2017
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PPC Advertising

Understanding Adwords Quality Scores: Ad Relevance

Sometimes organic traffic just ain’t enough. Especially if you’re in a high competition industry or in an area where there is saturation. Like if you have a restaurant in New York City. In those cases, it’s best to supplement your organic traffic with Pay Per Click. According to iProspect, the likelihood of someone clicking your ... Read more
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September 1, 2017
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DFM News

How To Force Chrome To Ignore Your Location & Use Google.Com

Or: How We Turned the Melbourne Office Right Side Up I love life in Melbourne, Australia, but living and working on the other side of the world from my colleagues presents some interesting challenges. It’s much harder to catch up with my US coworkers for coffee or drinks though we still manage the occasional happy ... Read more
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August 25, 2017
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Content Marketing

How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It ... Read more
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August 21, 2017
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Content Marketing

How To Pick The Right Words For Your Content Marketing

Have you ever read two different articles on the same thing but found one far more interesting? Word choice is vital to good content marketing. This week, Digital Firefly Marketing breaks down words and phrases that you should work into your content and, more importantly, words and phrases to avoid. We’ve even compiled a handy ... Read more
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August 11, 2017
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Content Marketing

How To Increase Conversions With One Simple Content Marketing Trick

What’s a word worth? More than you might think. So much more that when it comes to content marketing, there’s one word you should always use. This month, Digital Firefly Marketing is digging into the language of content marketing and how to use it to increase conversions. We’ll start today by exploring one change you can ... Read more
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August 2, 2017
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Website Services

Dissecting Design: User Experience

What’s the joke? If you ask 3 lawyers the same question you’ll get 5 answers? It’s a similar story with UX or User Experience. There are many definitions. At Digital Firefly Marketing we think of it as the experience a user has on website. In simple terms: user experience or UX is the functional part ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
August 25, 2017
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Content Marketing

How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It ... Read more
Read More  
August 21, 2017
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Content Marketing

How To Pick The Right Words For Your Content Marketing

Have you ever read two different articles on the same thing but found one far more interesting? Word choice is vital to good content marketing. This week, Digital Firefly Marketing breaks down words and phrases that you should work into your content and, more importantly, words and phrases to avoid. We’ve even compiled a handy ... Read more
Read More  
August 11, 2017
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Content Marketing

How To Increase Conversions With One Simple Content Marketing Trick

What’s a word worth? More than you might think. So much more that when it comes to content marketing, there’s one word you should always use. This month, Digital Firefly Marketing is digging into the language of content marketing and how to use it to increase conversions. We’ll start today by exploring one change you can ... Read more
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February 23, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 3

Content Strategy Tips For Your Toolkit In part one of this series we defined content strategy and why it’s important. Next, in part two, we provided the steps to a content strategy that will help you be more successful. Now, in our final part, we’ve got three tips to help you rock your content marketing ... Read more
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February 17, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 2

The Steps To Follow For Content Strategy At Every Stage Last week we introduced content strategy in Part I. This week we want to get into the nitty gritty. How can you, as a small business, handle content strategy and all of its facets? Let’s skip the intro and dive right into the details. In ... Read more
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February 6, 2017
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Content Marketing

Content Strategy That Packs A Punch -- Part 1

Small business is an oxymoron. Business is business and a small business requires juggling just as many balls but with fewer resources to do it. That means balls can get dropped. You know the first one to go? Content. Content is an elusive task for many who simply don’t understand what exactly it is, how ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
March 31, 2017
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SEO

Get the Green Light on SEO --- Part 4

Good SEO Tools Our series on SEO is coming to a close at the end of this week. In our final article, we’ll share some interesting stats about SEO. Today, though, we’re going to provide you with some tools for your toolkit. These are our favorite SEO tools and when we say “our” we mean ... Read more
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March 29, 2017
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SEO

Get The Green Light On SEO --- Part 3

Design, Development, and SEO You know what sucks? Websites that look great often don’t do well for SEO. And websites with killer SEO often don’t look that great. Why is it that these two necessary components, an attractive site and good SEO, don’t go hand in hand? And, more importantly, is there a way you ... Read more
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March 29, 2017
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SEO

Get the Green Light on SEO --- Part 2

The average reading level of American adults is between 7th and 8th grade. And Google knows it. This week, in our second post on SEO, we’re looking at how to write content to get a good SEO score and rank well in Google. And knowing what a 7th to 8th grade reading level looks like? ... Read more
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March 9, 2017
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SEO

Get The Green Light on SEO --- Part 1

The Truth About Good SEO & Why It’s Important Here at Digital Firefly Marketing we take Search Engine Optimization (SEO) very seriously. In fact, you’ll find our experts have their own language when it comes to talking about good SEO. You might think they were planning a road trip instead of helping companies get found on ... Read more
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January 23, 2017
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SEO

How To SEO: Your Business Website's New Year's Resolutions

How to SEO Your Site For A Successful 2017 Whether you call them New Year’s Resolutions or New Year’s Intentions, there’s no time like the New Year to make changes. At Digital Firefly Marketing we’re not going to tell you to lose weight or get your closet organized. We’re setting an intention to help you ... Read more
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February 8, 2016
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SEO

Key SEO Tricks That Work For Every Website

Ranking your website high in the search engines is the best way to attract more traffic and achieve your goals. Whether you want to offer information, sell products or just interact with your clients, you are likely to reach out to more people when they can find you through the search engines. The problem is ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
August 2, 2017
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Website Services

Dissecting Design: User Experience

What’s the joke? If you ask 3 lawyers the same question you’ll get 5 answers? It’s a similar story with UX or User Experience. There are many definitions. At Digital Firefly Marketing we think of it as the experience a user has on website. In simple terms: user experience or UX is the functional part ... Read more
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July 24, 2017
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Website Services

Dissecting Design: Using Analytics To Drive Web Design Decisions

This month, Digital Firefly Marketing is dissecting design into four parts to learn how to get users from load to goal. How can you get people to click, swipe, sign up or keep reading? We’ve discussed how the look and feel of your site can engage audiences and how thinking about human psychology helps. Today ... Read more
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July 14, 2017
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Website Services

Dissecting Design: Leveraging Psychology In Web Design

This month, Digital Firefly Marketing is dissecting design. Last week we explored the first component of website design: UI. User Interface is much of the art we think of when approaching web design. But our post included some information on the psychology of design, too. This week we’re diving deeper into how knowledge of human psychology ... Read more
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July 7, 2017
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Website Services

Dissecting Design: The Art of Website Design

This month we’re looking at design. Design is an aspect of digital marketing that entails a lot more than what we initially think of. It’s not just about making something pretty. Design includes understanding consumer behavior and creating a positive user experience. Why? Because your goal, always, is to get visitors to do something. It ... Read more
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January 25, 2016
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Website Services

Understanding Different Social Media Management Tools

Various tools can be used to manage the data on social media as a WordPress user. Database Administration (DBA) services are also required for social media. If you are looking for social media data management tools, this article will provide the various solutions available. Buffer This data management tool helps you share new updates on ... Read more
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November 22, 2015
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Website Services

Want To Keep Moving Up In Rank? Don't Block CSS and JavaScript

Recently, webmasters received emails from Google alerting them to the fact that Google could not access some of their files, namely those that were CSS and JavaScript.  Anytime Google sends an alert like this SEO’s feel the hairs on the back of their necks prickle because let’s face it – it’s Google and its crawlers ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
September 21, 2017
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PPC Advertising

Understanding Adwords Quality Scores: Ad Relevance

Sometimes organic traffic just ain’t enough. Especially if you’re in a high competition industry or in an area where there is saturation. Like if you have a restaurant in New York City. In those cases, it’s best to supplement your organic traffic with Pay Per Click. According to iProspect, the likelihood of someone clicking your ... Read more
Read More  
May 25, 2017
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PPC Advertising

Why Facebook Retargeting Is the Future Of Social Media Marketing

You did your research. You created a great Facebook ad and you got it in front of the people that needed to see it. Some of them even clicked through to your website. But just because they’ve seen what you’re selling doesn’t mean that they’re buying… yet. What do you do now? Facebook retargeting! Target, ... Read more
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May 18, 2017
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PPC Advertising

Common Pay Per Click Campaign Mistakes To Avoid

Let’s face it: we rarely learn by doing things right. We learn from our mistakes and the mistakes others tell us about. To save you from making common pay per click campaign mistakes we’re going to use this post to go through five of them so that you save yourself some time and money. Need ... Read more
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May 15, 2017
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PPC Advertising

Five Things Every Small Business Owner Should Know About Pay-Per-Click Advertising

Pay-Per-Click advertising, or PPC as it’s commonly referred to, is a way to get traffic to your site. You pay for each click on your ad. While there is no substitute for good SEO, which helps with organic traffic, PPC is a vital part of a good digital marketing plan. This month Digital Firefly Marketing ... Read more
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July 4, 2016
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PPC Advertising

Expanded AdWords Text Ads Are Coming

Changes to AdWords continue rolling out as Google monitors the habits of consumers.  A while back I wrote about Google changing how AdWords ads are displayed, going from the ads being at the top and on the right to being in a straight line, thus increasing the importance of being above the fold.  I’ve also ... Read more
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April 4, 2014
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PPC Advertising

WWE Launches Aggressive Digital Marketing Campaign for WrestleMania 30

WWE’s flagship pay-per-view for 2014, WrestleMania 30, takes place this Sunday, live from New Orleans’s Mercedes Benz Superdome. In recent years, the WWE has made huge strides in promoting its brand on social media, but none of their past initiatives can match the digital red carpet they’re rolling out for this year’s WrestleMania. Thanks to ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
June 30, 2017
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Reputation Management

And He Lived Happily Ever After

How Reputation Management Helped Gavin Garris We won’t make you wait for the ending. Gavin got into law school and he can mostly avoid embarrassing articles. Even better? Their new addition, and any future bundles of joy, won’t have to worry about friends Googling him. Gavin Garris, Jr. will be forever grateful to reputation management, ... Read more
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June 23, 2017
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Reputation Management

Building and Executing a Reputation Management Strategy

When it comes to reputation management, what’s the best strategy? This month we’re following the story of Gavin (Garris) Glitterbomb, 80’s glam rocker turned wannabe attorney. Last week Gavin is struggling to get into law school because any time an admissions person or alumnus searches him the results are less than flattering. His friend, John, ... Read more
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June 19, 2017
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Reputation Management

The Making of Gavin Garris, Esq.

Last week we introduced you to GAVIN GARRIS. Gavin, frontman of the 80’s glam rock band The Bath Bombs, had retired from a successful music career to settle down with a nice librarian from Louisville. The goal was to attend law school and start a family. But Gavin wasn’t getting anything but flat out rejections. ... Read more
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June 12, 2017
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Reputation Management

The Case Of Gavin Garris

Understanding Reputation Management When Gavin Garris graduated third in his class in 1986 with an acceptance to Brown in hand, his alumni parents could not have been happier. But academia just didn’t do it for him. Despite being smart and his success on the track to law school, the passion was lacking. Gavin, instead, wanted ... Read more
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August 4, 2016
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Reputation Management

Digital Firefly Marketing at Digital Dealer’s Automotive Conference & Expo

What is it? The Digital Dealer’s Automotive Conference & Expo is a 2 and one-half day expo where more than 1,000 car dealers and managers get together and exchange ideas and lessons to their peers for company improvement and marketing strategies. This year’s conference is located in the MGM Grand Hotel in Las Vegas, Nevada. ... Read more
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July 27, 2016
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Reputation Management

Reflections on Five Years

Today, our digital marketing firm is five year old today. It’s hard to believe. When I first started the company, my Kindergartener was one! and my three year old wasn’t quite being considered.  Like any starting company we have had some good days and some bad days. We’ve learned a lot and we continue to ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
April 25, 2017
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Social Media Marketing

How To: Instagram for Business

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game. Examples of Instagram for Business Best Practices Use the Right Account Your ... Read more
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April 19, 2017
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Social Media Marketing

Instagram For Business

Are you Taking Advantage of these Instagram Best Practices? Instagram is one of the world’s favorite social media platforms. Snap an interesting picture, slap on a filter, chat people up in the caption, hashtag it and you’re done! Believe it or not, using Instagram for business can develop a global following and boost your leads. ... Read more
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April 11, 2017
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Social Media Marketing

What Is Social Media? It’s More Than You Think

Social Media isn’t just for sharing Instagrams of amazing meals and checking in to get 10% off cheese fries. Social media management can propel your brand. The key is understanding how to use social media effectively. This month, we’ll look at social through a different lens each week to help you decide how to use ... Read more
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February 1, 2017
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Social Media Marketing

115 Facts You Never Knew About Social Media

In this day and age, social media rules the internet. Our friends over at skilled.co made a beautiful infographic to share 115 little known social media facts to explain how social media is becoming an integral part of marketing strategy. Read on and pick out a few things that will help your business’s social media ... Read more
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January 30, 2017
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Social Media Marketing

5 Things The Best Social Media Posts Have In Common

In case you haven’t heard, social media is a big deal. It is how most of us stay connected, engaged and informed. We read the news, keep in touch, get a much needed laugh, find recipes, seek helpful tips and engage with brands. But what makes the best social media posts? Understanding What Makes The ... Read more
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July 24, 2016
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Social Media Marketing

How Small Businesses Are Benefitting from the new Pokémon Go Craze

The popularity of the new Pokémon Go mobile app has skyrocketed, and trainers everywhere are in search of the best Pokémon around. The Pokémon app uses the GPS on the user’s mobile device. The GPS syncs to the Pokémon Go game and allows trainers to use an accurate map to catch their favorite Pokémon. Throughout ... Read more
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