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WELCOME TO THEDigital Firefly Marketing Blog
August 16, 2018
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Social Media Marketing

Instagram Hashtags: A Primer

Hashtags are a popular topic of conversation among anyone trying to grow a following on Instagram. Despite their prevalence, there’s a lot people don’t know. Today we’re breaking down Instagram hashtags. Learn what they are, how to select and use them and be sure to check out our section on hashtag myths at the end! ... Read more
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August 9, 2018
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Social Media Marketing

The Five Things Social Media Posts Must Do

The goal of social media posts, from a business perspective, is to grow your following and get people interacting with your content. Whether you’re the social media person for a chain of restaurants or a consultant for a multi-level marketing venture you don’t just want your posts to sit. So how do you get people ... Read more
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August 2, 2018
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Social Media Marketing

The Best Social Media Habits To Get Into in 2018

Social media marketing is one of the best ways to increase your reach. Cell phone use is ubiquitous with scrolling social – so how do you capture attention? Whether you manage a large account or serve as a consultant in an MLM endeavor, it’s time to build good habits to help set yourself apart on ... Read more
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July 26, 2018
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PPC Advertising

The PPC Trends Taking Over 2018

At Digital Firefly Marketing, we like to stay on top of trends. Trends can be worthless — remember when they told us the short suit was going to take off for men? — so we don’t recommend jumping on every single trend that is predicted. What we do here, and suggest to our readers, is ... Read more
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July 19, 2018
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PPC Advertising

Understanding Amazon SEO

Last week we finished looking at how to set up Amazon PPC campaigns. What if you’re not interested in PPC – maybe you’re just starting out and don’t have the budget yet. Does that mean all hope is lost for you selling products on Amazon? No! Just like search engines, Amazon places pay per click ... Read more
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July 12, 2018
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PPC Advertising

Setting Up Amazon Pay Per Click Campaigns

Last week, Digital Firefly Marketing explored how to research keywords for Amazon pay per click campaigns for your products. This week we’ll walk through how to best set up a campaign using all of your hard work. How To Set Up Amazon Pay Per Click Campaigns Be sure to read last week’s post (if you ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
May 24, 2018
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Content Marketing

How to Audit Your Content Marketing Strategy in the Face of Trend Shifts

If Forbes and others are right, it’s time for most of us to change up our content marketing strategy. This week we’re sharing the most efficient way to audit your current strategy and suggestions for changing your content to meet the needs of a changing digital audience. How To Audit Your Content Marketing Strategy If ... Read more
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May 17, 2018
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Content Marketing

What Does Your Web Traffic Want? Authenticity

Authenticity is more than a marketing buzzword – it’s a survival skill. We know that consumers crave emotional connections to brands, but digging deeper gives us the most important thing we need to consider when creating content. An authentic voice will resonate with audiences and promote curiosity about a brand and brand loyalty. Here are ... Read more
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May 10, 2018
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Content Marketing

Kill Your Darlings: Is It Time To Delete Some of Your Web Content?

Links and regularly updated valuable content are something we encourage at Digital Firefly Marketing. We’re rarely heard telling people to delete content but there are times when the best content marketing strategy is one of content management, which includes auditing content and getting rid of it. Today we’re breaking down how to assess whether something ... Read more
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May 3, 2018
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Content Marketing

Forbes Predicts Major Changes in 2018 Content Marketing Trends

A recent article from Forbes is just one more piece of evidence that how we consume media is transforming. It is also one of the first places to present the logical effect of this cause:  Savvy businesses must change their strategies to address these content marketing trends. This month, Digital Firefly Marketing explores changes in ... Read more
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August 25, 2017
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Content Marketing

How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It ... Read more
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August 21, 2017
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Content Marketing

How To Pick The Right Words For Your Content Marketing

Have you ever read two different articles on the same thing but found one far more interesting? Word choice is vital to good content marketing. This week, Digital Firefly Marketing breaks down words and phrases that you should work into your content and, more importantly, words and phrases to avoid. We’ve even compiled a handy ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
June 28, 2018
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SEO

The 9 SEO Trends To Get On Top Of Right Now

Trends are always changing and staying on top of them is key. That’s because trends reflect expectations. Is your site taking advantage of the SEO trends 2018 is following? Find out by checking out this list of the most popular trends in search engine optimization seen so far this year. The SEO Trends 2018 Has ... Read more
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June 21, 2018
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SEO

Diversify Your Keywords with This Type of SEO Tool

Have you ever wondered how people figure out which keywords to target? While you can stab blindly in the dark, there are better ways. In addition to doing competitive keyword analysis, many people will use an SEO keyword generator. This week we explore these tools. What’s an SEO Keyword Generator? Keyword generators create lists of ... Read more
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June 14, 2018
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SEO

Using Local SEO to Attract Gamers to Your Shop

Whether you sell pizza or jewelry, there’s a demographic you’re likely overlooking. This week we’re going to explore how to attract gamers into your brick and mortar location. Gamers?! Those pasty folk who roll weird dice and don’t leave the house? Well, let’s start with breaking down misconceptions about games and gamers and then move ... Read more
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June 7, 2018
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SEO

Breaking Down Local SEO

Smartphones are ubiquitous – look out at the street right now if you live in an urban area or are on a busy street or at the mall. You’ll notice cell phones in hand. In addition to texting or posting to social media, many people are searching for where to go. That means that, as ... Read more
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February 2, 2018
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SEO

Quick & Easy SEO for eCommerce

SEO doesn’t just apply to blogs and business websites, it’s also important for eCommerce sites. If you sell products on an eCommerce platform, you’ll want to check out our roundup of eCommerce SEO tips. eCommerce SEO Tips We’ve grouped the tips to help you organize how you attack optimizing your online shop in the most ... Read more
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January 25, 2018
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SEO

Is Something Missing? The Secret SEO Strategy You Need To Incorporate

You’ve optimized the heck out of your site, regularly add valuable well-written content, are killin’ it on social and provide a delightful user experience. Still, you feel like your performance on SERPs could be better. We’re willing to bet you haven’t heard of the strategy we’re going to share today. The Keyword Combo To Consider When ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
April 23, 2018
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Design

How Often Should You Redesign Your Website?

With all of this talk this month about design you’re probably starting to wonder if it’s time to redesign your website. The answer is… It’s Complicated Unlike brushing your teeth or getting an oil change, it’s pretty hard to quantify how often you should redesign your website. Yet the question is Googled quite a bit. ... Read more
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April 16, 2018
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Design

The Web Design Trends Taking Over 2018

A few weeks ago we looked at font trends for 2018 and noticed a pattern: rule breaking abounds this year. Whether it’s color fonts or serifs, chances are if you’re worried about doing it, it’s the right thing. This rogue approach doesn’t just apply to fonts, though. Check out 2018’s web design trends. 2018: The ... Read more
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April 9, 2018
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Design

How to Pick & Use the Best Color Schemes for Websites in 2018

And Why It Matters When was the last time you let yourself get lost in the aesthetics of your brand? Chances are, it wasn’t recently. As a brand you’re focused on the business of doing business, and juggling everything from staffing and payroll, to client acquisition and marketing. Your design choices, though, effect sales and ... Read more
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April 4, 2018
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Design

Go Retro! The Hottest 2018 Font Trends

2018 is underway and its font trends are apparent. If you’ve been thinking about changing up your branding with a new look here’s a tip: get inspired by looks of yore. That’s right: there’s never been a better time to embrace a retro design than in 2018. Four Font & Typography Trends To Jump On ... Read more
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August 2, 2017
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Design

Dissecting Design: User Experience

What’s the joke? If you ask 3 lawyers the same question you’ll get 5 answers? It’s a similar story with UX or User Experience. There are many definitions. At Digital Firefly Marketing we think of it as the experience a user has on website. In simple terms: user experience or UX is the functional part ... Read more
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July 24, 2017
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Design

Dissecting Design: Using Analytics To Drive Web Design Decisions

This month, Digital Firefly Marketing is dissecting design into four parts to learn how to get users from load to goal. How can you get people to click, swipe, sign up or keep reading? We’ve discussed how the look and feel of your site can engage audiences and how thinking about human psychology helps. Today ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
October 9, 2013
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Development

Using Drupal - Leveraging $150 million in Development

One of the best things about Drupal is the fact that it’s open source. This means it’s free for people to use. And developers all around the world spend their time working and contributing to module development. Certain companies, sponsor this, such as Google. Or, be given freely as a means for people to use ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
July 26, 2018
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PPC Advertising

The PPC Trends Taking Over 2018

At Digital Firefly Marketing, we like to stay on top of trends. Trends can be worthless — remember when they told us the short suit was going to take off for men? — so we don’t recommend jumping on every single trend that is predicted. What we do here, and suggest to our readers, is ... Read more
Read More  
July 19, 2018
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PPC Advertising

Understanding Amazon SEO

Last week we finished looking at how to set up Amazon PPC campaigns. What if you’re not interested in PPC – maybe you’re just starting out and don’t have the budget yet. Does that mean all hope is lost for you selling products on Amazon? No! Just like search engines, Amazon places pay per click ... Read more
Read More  
July 12, 2018
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PPC Advertising

Setting Up Amazon Pay Per Click Campaigns

Last week, Digital Firefly Marketing explored how to research keywords for Amazon pay per click campaigns for your products. This week we’ll walk through how to best set up a campaign using all of your hard work. How To Set Up Amazon Pay Per Click Campaigns Be sure to read last week’s post (if you ... Read more
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July 5, 2018
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PPC Advertising

Keyword Research for Amazon PPC

If you sell products, or are thinking about selling them, on Amazon, Google Ads are important. But so is using Amazon PPC advertising. Today we’ll break down (almost) everything you need to know to get familiar with and start setting up effective campaigns on Amazon. The best thing about this post? You can apply these ... Read more
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October 23, 2017
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PPC Advertising SEO

Adwords Quality Score and SEO

After the last three weeks, you’re now aware of the metric used to determine your ads’ placement in search results: Adwords Quality Score. The same best practices we put in place to increase quality score are the same that result in higher organic ranking, or SEO. Both assess how users will interact with the information ... Read more
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October 11, 2017
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PPC Advertising

Adwords Quality Score: A Foolproof Way To Improve Landing Page Experience

Reputation management is complicated. The name brings to mind the term “damage control” but that’s very rarely the case. There are many factors, online and off, that affect how viewers perceive you or your brand. Read on to discover when and why you might need to address your online reputation. You Might Need Reputation Management ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
March 26, 2018
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Reputation Management

Sometimes Social Just Ain't Enough

An Integrated Digital Marketing Strategy Is The Best For Reputation Management At Digital Firefly Marketing we believe that the only approach to digital marketing is a holistic one. The only way to have a solid online presence is to have a site properly developed and contains regular content, use SEO best practices across platforms, post ... Read more
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March 22, 2018
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Reputation Management

Are You Making The Right First Impression?

The title of this post really should be “MythBusters: The Digital Reputation Version” but that would be copyright infringement. And we don’t support that. Today we’re going to look at why you need to pay attention to everything you put on the Internet – including busting one of the biggest myths out there. 3 Reasons ... Read more
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March 16, 2018
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Reputation Management

Six Tips For Hacking Your Reputation in SERPs

Once you audit your digital reputation, it’s time to start hacking it. That’s right – you control some of what shows up, if you know how to approach it. Today we’re sharing six of the best digital reputation management hacks anyone can implement for free. That’s right – these are things you dedicate some time ... Read more
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March 7, 2018
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Reputation Management

How's Your Digital Reputation? Here's How To Find Out

As an individual and a brand digital reputation management is vital to your success. And we’re not talking about big scandals here. It’s as simple as applying for a job and having an HR director Google you. Or owning a coffee shop and having people find it. This month we’ll explore how to discover, improve ... Read more
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November 15, 2017
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Reputation Management

Case Study: Digital Firefly Marketing Tackles A Major Reputation Management Case

Introduction The clients are world-renowned doctors who work for a major university health system. Although well-respected within the medical community, they were sued for malpractice. Google searches turned up many news articles about the cases and other mentions of the lawsuits. This negative press was overtaking their search results. They came to Digital Firefly Marketing ... Read more
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November 9, 2017
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Reputation Management

5 Reasons Bad Articles Resurface

Managing your online reputation is an ongoing process. It’s not just about moving unwanted results from the first page of Google but about keeping them at bay. Search results change as Google indexes sites and for other reasons. Here’s why that article you don’t want on the front page might pop up again. Why That ... Read more
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WELCOME TO THEDigital Firefly Marketing Blog
August 16, 2018
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Social Media Marketing

Instagram Hashtags: A Primer

Hashtags are a popular topic of conversation among anyone trying to grow a following on Instagram. Despite their prevalence, there’s a lot people don’t know. Today we’re breaking down Instagram hashtags. Learn what they are, how to select and use them and be sure to check out our section on hashtag myths at the end! ... Read more
Read More  
August 9, 2018
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Social Media Marketing

The Five Things Social Media Posts Must Do

The goal of social media posts, from a business perspective, is to grow your following and get people interacting with your content. Whether you’re the social media person for a chain of restaurants or a consultant for a multi-level marketing venture you don’t just want your posts to sit. So how do you get people ... Read more
Read More  
August 2, 2018
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Social Media Marketing

The Best Social Media Habits To Get Into in 2018

Social media marketing is one of the best ways to increase your reach. Cell phone use is ubiquitous with scrolling social – so how do you capture attention? Whether you manage a large account or serve as a consultant in an MLM endeavor, it’s time to build good habits to help set yourself apart on ... Read more
Read More  
February 26, 2018
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Social Media Marketing

Instagram Best Practices

Like we shared about YouTube last week, Instagram is another great platform for brand discovery. In the same way deciding on the purpose of a YouTube channel is vital to the channel’s success, the first thing to sort out is the purpose of the Instagram channel. Use this to dictate what appears in the feed. ... Read more
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February 21, 2018
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Social Media Marketing

YouTube Best Practices & Resources

It wouldn’t make sense to spend a month focusing on video without talking about the daddy mac of video platforms: YouTube. In this three part series, which will be spread over 2018, we’re going to share YouTube best practices and resources you can use to learn and do more on the popular platform. Why Do ... Read more
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February 15, 2018
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Social Media Marketing

Influencer Marketing & Analytics: How To Monitor

Influencer marketing is a great option for success. Influencer marketing raises awareness for a business and can lead to sales. Of course, while many business owners know that influencer marketing works, they may not know how well. There is a high margin for success, but how do you know your marketing strategy is reaching its ... Read more
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