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SEM Analytics

At Digital Firefly Marketing, we take pride in our ability to convert your marketing dollars into business revenue. If you are spending thousands of dollars on marketing, it’s critical to make sure you’re getting a positive return on your investment. We know how important it is to understand exactly where you’re getting the most bang for your buck. This type of data analysis is the heart of our ongoing management strategy as we monitor your pay per click campaigns.

SEM Analytics for Pay Per Click Campaigns

At Digital Firefly Marketing, our analytics team provides you with data for your campaigns. We’ll also show you which aspects of your campaign are driving the most traffic to your website and increasing your revenue. Some of the metrics we track and deliver to you include:

  • Top converting keyword groups and ads.
  • Summaries of overall traffic, as well as breakdowns of direct, organic and paid traffic patterns.
  • Top paid keywords, including numbers of sessions.
  • Top referrers, including geographical and primary device info.
  • Conversion rates, page engagement statistics and bounce rates.
  • Brand buzz on blog postings, tweets, Facebook shares and other social media.


These metrics provide insight into bigger business decisions. Our team will help you dig through the data and provide solutions such as:

  • How to increase fans and followers over time on Facebook and Twitter.
  • What are the best sources of traffic for revenue and lead generation.
  • How to increase the quality of conversion on different mobile devices.
  • How to achieve specific goals, such as page views, sessions and numbers of users.
  • Increasing sales and tracking ROI for your ad spending.

At Digital Firefly Marketing, we offer campaign management with a personal touch.  We build unique, innovative campaign strategies based on our overall analysis as we monitor your campaign.  You’ll get the benefits of our years of experience and expertise in addition to the best of search engine marketing analytics.

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