Investing in pay per click advertising can be a transformative step for businesses of all sizes. That first step may be the hardest to take, too, if you’re unfamiliar with the ins and outs of setting up a good pay per click campaign. Just setting up an Adwords account on Google can be a challenge. It gets even more complicated as you link other accounts to Adwords, add additional campaigns, separate budgets, and target keywords. Even once you’ve got it figured out, you’ll need to repeat the process on all major search engines. Fortunately, Digital Firefly Marketing is ready to help you with all aspects of PPC setup.
Pay Per Click Setup with Digital Firefly Marketing
At Digital Firefly Marketing, setting up PPC begins with an evaluation of your website.
- Who is your target audience? What demographics do you want to capture?
- Who are your foremost competitors?
- How do your current SEO and marketing strategies measure up?
We’ll also discuss your business goals with you. Consider:
- Do you want to increase the number of leads to your business?
- Is your goal to increase sales on your eCommerce site?
- Is your focus to simply build traffic to your local website?
No matter what your goals are, our experts will create the perfect campaign for you. We will capture your targeted audience in the most cost effective way.
Cost Per Click Campaign Strategy
We begin with extensive research to identify keywords and bring in your highest value audience. This is one of the most time-consuming elements of developing a good campaign, but also the most critical. We’ll include popular terms, but also ensure we take advantage of long-tail keywords as well as negative search terms you don’t want to rank for. Our team is adept at finding creative terms that are also relevant contextually and geographically. We also do social media targeting of ads on platforms such as Facebook, Twitter and LinkedIn.
Increase your Online Visibility with Digital Firefly Marketing
We build creative, intelligently-targeted pay per click campaigns that drive quality traffic to your website. Take advantage of our years of experience in digital marketing and PPC expertise and let Digital Firefly Marketing take your advertising campaigns to the next level. A great PPC campaign is the perfect way for any website to supplement organic traffic.