Idolize (http://idol-ize.com), which specializes in eyebrow threading and eyelash extensions in Charlotte, Raleigh, NC and Richmond VA. has completed its migration from the Brow to its new name Idolize. Digital Firefly Marketing (https://digitalfireflymarketing.com), a digital marketing company specializing in search engine optimization, social media and website services, worked with Idolize to complete the name change move.

Over the course of a day Digital Firefly Marketing, the Idolize website reconfigured; removing all mention of the Brow and then adding the Idolize name. Once the website went through it’s change, Digital Firefly notified Google and Bing of the move. Then, they set up redirects from all external website links to Idolize. This is to maintain their rankings in the Google and Bing search engines.

Digital Firefly Marketing & Idolize

“Over the years, we have found that a lot of our most loyal customers have found us on Google and Facebook,” says owner, Mo Pandoria. “It was important for Idolize to launch its new name with little disruption in our search strategy; and Digital Firefly Marketing was able to deliver on this promise”

In addition, to reconfiguring Idolize’s website, Digital Firefly Marketing worked with Idolize, Facebook and Yelp! to transfer over the company and store pages so fans didn’t need to be redirected to new pages and stores.

“We’ve been working with Mo for almost a year now to build his brand on the search engines and in social media,” says owner John Cashman. “Helping a small business like Idolize move their assets without interruption is one of things we do; and we are happy to help out another small business grow into big business.”