MPOWERD is a NYC based start-up whose mission is to help eradicate energy poverty throughout the world and has been a client of Digital Firefly Marketing since the summer of 2012. Their first product is Luci a low cost micro powered light that uses solar to recharge a lithium battery. Luci was created to empower the developing world through solar power, providing greater equity to those without access to electricity. Digital Firefly has been involved with MPowerd on a multiple of fronts including logo design, website design and development and social media marketing.