PPC advertising services can be extremely beneficial to your site when used the right way. Creation of an effective digital ad can be the difference between a wildly successful campaign and a campaign that leaves you wondering if even one person has been led to your site. There’s nothing worse than feeling like you spent all this money, and got a lousy ad and no leads. Keep in mind these ads are meant to do one thing and that is bring people from a search or web page to your website.
The first PPC advertising service you will run in Google AdWords, Yahoo Ads or Bing will most likely be a text ad. Text ads will appear in the right hand column when you do a search on Google, Bing and Yahoo! These text ads typically have a title, three lines of text and a URL that will refer people to your website. Text ads can be very simple and very complicated with hundreds of variations on different product types, landing people on different pages within your site.
While text ads are by far the most popular form of search engine marketing, image ads can also be employed. Image ads do not appear within search results, instead they will appear in Google’s AdSense network as a banner ad that will again refer people to your website. These image ads run on websites Google feels are a good match for your website. For example if you have a jewelry store, your image ad may appear on blogs and websites dedicated to fashion and accessories. If you are a web design company, your image ad may be seen on blogs disucssing web design best practices.
Video ads are principally being used on YouTube as an ad on a popular video. For example, if you sell gardening supplies, your video ad may appear at the bottom of a video demonstrating good gardening techniques. Lastly, Google offers the ability to actually buy TV commercials where you are able to dictate the network and time of day you want your video ad commercial to run.
We work with you to design the image,text, and video ads that best fit your goals, and have partnered with Studio LLC to provide professional design services, should you require them. Once you have your image, text, or video ad created and uploaded to the search engines, it’s time to move onto the next step which is campaign managment.