Twitter Ads is one of the newer players among pay per click advertising options. The microblogging platform is a bustle of conversation and information with 500 million tweets sent every day. In the first quarter of 2017, there were 328 million monthly active users on Twitter. Unless you have an extensive network in place already, your tweets are going to get lost in the masses of info shared there every day. Fortunately, their pay per click rates are excellent for marketing on a budget.
Developing the Perfect Twitter Ad Campaign
Digital Firefly Marketing builds Twitter ad campaigns designed to:
- Increase your following.
- Improve awareness of your brand.
- Boost traffic to your website.
- Encourage conversations about your products or services.
Targeting audiences is not as accurate as it is with networks like Facebook and LinkedIn. This means you’ll need to cast a wider net in working to capture your specific audience. You can target based on broad categories such as gender, language, device and location. It facilitates more specific targeting through interests and tweet content, too.
Twitter Ads also allows you to tailor messages to curated lists of users. For example, you might target users who have retweeted you, visited your website or interacted with your apps. From there, you can develop lists of influencers and users who will help amplify your message through word of mouth.
Optimize Your Pay Per Click Campaign with DFM
Digital Firefly Marketing helps with every aspect of Twitter Ad campaign development and management. We’ll guide you through the entire process, from selecting your target audience and devising your pay per click budget to monitoring campaign success. As with other pay per click advertising strategies, maximizing your return on investment requires continuous monitoring. Our experienced team takes care of this and report the results to you, too. Our analytics show that you’ve targeted a responsive audience and highlight your most successful content, so you can build more upon that.