When you search your name, business or organization online, are you happy with what you see? At Digital Firefly Marketing, our reputation management team will tailor its strategies to your specific goals. For each client, we begin with an extensive reputation evaluation and report.

Get your Reputation Evaluation by Digital Firefly Marketing

The reputation evaluation is the first step. It provides the framework for our reputation management plan. As a result of the audit and your goals we can develop a strategy. Sometimes these assessments reveal embarrassing or even hurtful information. The Digital Firefly Marketing team is sensitive to each situation. We focus on solving the issues at hand therefore, the evaluation is free of judgment and kept confidential.

A typical reputation evaluation begins with thorough search so we can gain understanding. What we look for depends on the nature of your goals. One client might wish to pivot their professional accomplishments as they change fields rather than hide a bad review. If you are looking to revitalize your reputation in the face of negative search results, we might look for:

• Negative news headlines and news stories
• Defaced pictures and logos
• Bad reviews on Yelp, Angie’s List and Google
• Negative blogs
• Misleading content

But if you are changing careers, we would probably look for:

• Outdated career or business references
• Publicly posted credentials and reviews
• Stored info on resume and job-hunting sites
• Other remnants of your old “brand”

Reputation Analysis and Rebranding Strategy

Digital Firefly Marketing analyzes the data for what is especially relevant. We then thoroughly examine the impact of all relevant search results. Finally, our reputation management team devises a comprehensive plan to address each appropriately. In addition, we will track negative results to assess the success of our plan as we proceed. This allows us to further refine our strategy so that you see results quickly and consistently.