One questions we sometimes get is “what is a keyword?” This actually a question that fits in the category, there are no stupid questions. First off, a keyword is not just a word, it can also be a phrase. This keyword or combination of keywords are what people enter into Google, Bing, Facebook, YouTube, LinkedIn or other sites to find stuff. They can exist in the form of a question such as what is a keyword? They can be simple phrases such as john cashman princeton nj or they can be very long phrases looking for specific information such as address digital firefly marketing princeton nj.

All of these phrases are considered keywords.

As a company that helps brands with their SEO we look at two things when we evaluate a website.

• What keywords that describe your business? This is known as keyword research or strategy. For example a golf academy would use keywords like golf lessons or golf instruction.
• Does your website contain the appropriate keywords in the right places? You can look at the URLs of your website and the titles. If your website contains these phrases then they will probably be OK. Checking Google webmaster tools will let you know exactly what keywords your site has.

By understanding the ins and outs of keywords you can start understanding how SEO works and getting people to find you via Google and other search engines.