If you’re a fan of the show, Arrested Development, and follow it on Twitter or Facebook, chances are that you’re well aware that the show will be returning to Netflix on May 26^th. This critically-acclaimed sitcom was cancelled by Fox after a three-season run in 2006, but a large online outcry eventually brought the show back from the dead. Over the last month, both Netflix, and Arrested Development have run an aggressive social media campaign, rewarding fans for their support.

Last weekend, five posters containing signature items from past episodes were placed at random locations in New York City. Facebook followers were encouraged to locate all five of these posters for a reward. It was later revealed that the reward was a new poster, revealing something from the upcoming season on Netflix.

Arrested Development has also been listening to its Facebbok fans. It’s recently been spotlighting certain comments from Facebook fans in its timeline photos. Below is a recent Facebook comment which it dubbed, the “Best Facebook Comment Ever Received by Anyone, Ever”.

Arrested Development is also encouraging fans to come up with the best taglie for the new season’s poster. They captioned the poster with the following:

“We’re looking for fan taglines for our brand new poster! Submit yours and it could be featured on an Official Arrested Development poster and our Facebook Cover photo! To enter, write your tagline in the comments or use the hashtag #ADtagline. You have one day to enter, so get yours in ASAP.”

Any company who utilizes social media can take a page out of Arrested Development’s book. Social media isn’t a one-way street. It’s no longer “good enough” to merely post one status a day, and ignore the feedback from your followers. Rewarding your followers by valuing their feedback is the best way to run a social media campaign.

And now, as a reward for reading this entire blog, here are the top 200 Arrested Development quotes to get you ready for the new season on May 26^th. Huzzah!