It’s been over a year now since the first Google Panda updates were rolled out. Search results have dramatically changed, and many sites have found themselves either significantly higher or significantly lower in page rank. For those of you whose visibility has decreased as a result of one of the Panda updates, there is still hope. Here are some tips on how to beat Google Panda.

Don’t overload your site with ads

While it may make good marketing sense to gain as much ad revenue as possible, it doesn’t make the most sense to a search engine. Sites that are riddled with ads are often low-quality, and full of spam. Google knows this, and that’s why these sites are disappearing to the bottom of the page rank, one-by –one.

Create a mobile version of your site

With the growing number of mobile phone users, it’s becoming increasingly important to offer a mobile version of your site. You don’t want mobile users scrolling through your full site to read content. Join the 21^st century, and make it easy for them.

Slow and steady loses the race

Make sure your site is optimized to run as quickly and efficiently as possible. Pages that load quicker are usually in better standing with Google. In the event that pages on your site are loading too slow consider using smaller sized images, or move your site to a better server.

Only quality content

You shouldn’t feel the need to fill your site with page, after page of useless content just to get more pages indexed by Google. It is far better to have fewer pages with good content, rather than hundreds of pages with unnecessary content. Besides, sites with a lot of pages can often get out of hand. Moreover, pages that the administrators might not even be aware of could be penalized by Google for poor quality.

NO DUPLICATE CONTENT!

Do you have any pages on your web site that are being omitted in Google’s search rankings for being too similar? Yes? Then get rid of them! Google is not a fan of duplicate content. If you have any pages that you feel are too similar, merge them, or delete them.

When working on your site, keep in mind that Google’s Panda updates are not intended to make things easier for computers. They were created to make searches more efficient for humans. With that in mind we offer this simple piece of advice:

“Write content for humans, not for SEO”.