The other day we were contacted by a company on the opposite coast who requested help with their SEO process and Social Media needs for an entire product line they will be launching shortly.

When I asked them how they found us, they said we just searched on Google. Hmmm, great, what exactly did you search on I asked? Ummm I don’t remember was the reply, just some stuff about help with social media I guess.

Now being in the business of getting found on search knowing exactly what someone types that finds you in search is important, right? Maybe, maybe not. Perhaps it was timing based on Googles indexing – right search at the right time. Perhaps we matched on some keyword that was entered from one of our blogs. I tried to mimic a bunch of phrases to see where we popped up. After a few minutes, I had no additional clarity. Upon further reflection I concluded that it really didn’t matter “how” it occurred but rather trust that our own practices of maximizing search actually works!

Case Study

So yes we are in the business of “getting found” on the Internet. So we did a little case study on ourselves to see what’s been going on. We’re not that old, our website has only been around for 15 months. But we knew we had solid expertise, but we didn’t have any real reputation when we started.

We put together a solid website in the fall of 2011 and implemented our own tactics for search. We put the right keywords in the right places on every page and every tag of our site. Then we kept it fresh and changed keywords and phrases according to the trends. We started to blog, and throttled our Social Media into high gear with daily updates. We grew our digital content substantially. Additionally, we created downloadable ebooks that coach people on tactics and techniques for SEO and Social Media. We invested in some Adwords and set a monthly budget for them. And then it started to happen. We got phone calls, emails, and contact requests. Suddenly we found our business was starting to accelerate. Finally, we quickly built up our reputation with a solid client list foundation and are continuing to experience substantial growth.

Looking at the recent website data which started at zero:

• We average between 220-250 unique visits a day
• We rank in the top 3 on Google for over 90 keywords and for the top 10, over 330 keywords
• Our Facebook fan base recently surpassed 2,500
• We average 3-5 solid inquiries per week for our Digital Marketing services

Getting contacted by a company on the other coast showed us that our practices work for ourselves. I guess I don’t need to know how every aspect of what we do works, only that as a whole – it does work. It’s not just about keywords, a Facebook profile or Adwords, it’s about an all-encompassing approach to digital marketing – that’s what works.