What is SERP?
We were recently asked by one of our clients what the term, “SERP”, means. For those of you who don’t know, the term is actually an acronym. It stands for “Search Engine Results Page”. SERPs are web page listings that return search results based on a keyword query. So essentially, when you create a Google query, the pages that come up with your results are SERPs.
Results on a SERP can be organic search results, or they can be Google Ads. The effectiveness of these ads is up for debate, as about 70-80% of Google users tend to ignore paid ads. However, organic search is still highly important. Your placement on a SERP, from an organic standpoint, depends upon your keyword strategy, as well as your link profile. Your rank on a SERP is called page rank. Obviously having a high page rank and showing up on the first results page in a search query will help increase the number of impressions, and visitors to your website.
Statistics show that 75% of Google users don’t scroll past the first page, so showing up on the first page is essential!