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October 9, 2013

What is SERP?

what is SERP

What is SERPWe were recently asked by one of our clients what the term, “SERP”, means. For those of you who don’t know, the term is actually an acronym. It stands for “Search Engine Results Page”. SERPs are web page listings that return search results based on a keyword query. So essentially, when you create a Google query, the pages that come up with your results are SERPs.

Results

Results on a SERP can be organic search results, or they can be Google Ads. The effectiveness of these ads is up for debate, as about 70-80% of Google users tend to ignore paid ads. However, organic search is still highly important. Your placement on a SERP, from an organic standpoint, depends upon your keyword strategy, as well as your link profile. Your rank on a SERP is called page rank. Obviously having a high page rank and showing up on the first results page in a search query will help increase the number of impressions, and visitors to your website.

Statistics show that 75% of Google users don’t scroll past the first page, so showing up on the first page is essential!

About the expert: Maarit Durity

Maarit Durity is the Director of Digital Marketing at Digital Firefly Marketing. Not only does she supervise the work of other SEO Specialists on the team but she keeps all Digital Firefly staff up to date on SEO trends and best practices and oversees our own site’s SEO. Maarit’s expertise is organic. A love for computers and interest in programming and design that bloomed in the 1990’s led her to where she is today. As Maarit dove deeper into the world wide web, she became an expert in online marketing and search engine optimization through trial and error which has lead her to consistently creating successful strategies. She enjoys mentoring and guiding colleagues and clients to use SEO best practices and teaching them new tactics. Maarit’s work satisfies her inner data nerd by diving into site and marketing campaign stats to see the successes of the organic and technical tactics she has applied. Maarit only drives cars with a manual transmission and refuses to buy a vehicle with an automatic. Why? She likes to be in complete control of the engine. #chickswithsticks #savethemanuals

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