When we talk to clients we always recommend starting a blog but we always tell people that you need to commit to it. Invariably the question always comes back, well why is blogging important?

There are two good reasons to blog:

• It keeps your website fresh ensuring the Google crawlers come back on a somewhat daily basis
• It helps your website rank for keywords that people can search and typically these searches can be time sensitive. For example, earlier this year I wrote a blog on how to set a table. Our blog has nothing to do with entertaining, but because we used decent SEO and got some early traffic, we ranked on the first page of Google for the search term “how to set a table”, so when Christmas rolled around earlier this week, we had a pop in traffic from people searching on how to set a traffic.

The bottom line on blogging is that is creates content to increase the chances someone will find you on the Internet. If they can find you, then they can buy from you which is the best reason to blog, increased revenue.