Earlier this year, Pinterest launched business accounts which allowed a business to be verified. It turns out they have started to roll out some business features as well so marketers can’t start to figure out what exactly is happening for a business account on Pinterest.

Get Verified

In order to get the analytics you need to make sure your business is verified on Pinterest, if not you can follow these simple steps.

Once you are verified, you logon and go to the top right corner of your screen. If you get a prompt that says, switch to new look, choose that, otherwise choose Analytics and you will be taken right to the spanking new analytics page.

As you can see, there are a few different tabs across the top that you can select. The first tab: Site Metrics.

You’ll have access to these metrics:

• Daily average number of pins, and the daily average number of people who pin, from your website
• The daily average number of times pins from your website were repinned on Pinterest, and the daily average number of people who repinned your pins
• Daily average number of times your pins appeared on Pinterest in the main feed, in search results, or on boards
• The daily average number of people who saw your pins on Pinterest
• Daily average number of clicks to your website that came from Pinterest
• The daily average number of people who visited your website from Pinterest

For the site metrics, you can choose a date range or simply choose the last 7 days, last 14 days or last 30 days. This is particularly important as you can see the effect of a particular campaign. For example you can see our Reputation Management campaign had a very good run through February. Today, is the first time we are able to see just how broad the reach was for that particular campaign.

You can also select any of the other tabs, Most Recent, Most Repinned, and Most Clicked to get metrics on your pins for a particular day.

Overall, this is great data to have with Pinterest. What will become more useful in the next months will be API feeds into other data dashboards to see a complete marketing picture along with allowing more than one day on Most Recent, Most Repinned and Most Clicked.