Blogging sometimes feels like taking vitamins or getting exercise. “Why blog?” is a question we get all the time from our clients.

Reason #1

First off the reason why blogging is important is to keep your website up to date. If your website is stale, Google spends less time visiting it and less time submitting your site to its index. And if you aren’t in the index, Google won’t find you.

Reason #2

The second reason is building a library of information that allows people to find you via search. The more content you have, the more likely someone will find you via search.

However, like taking vitamins, working out and eating right; we must put the “why blog” question into context. You should blog about things you enjoy writing about and by no means does the blog need to be text only. It can be pictures, or videos to YouTube, but it should be done on a minimum of a weekly basis and doesn’t need to be anymore than a couple of paragraph. We enjoy writing and educating people about digital marketing, which is the main subject of our blog. The first step is to find a subject matter that you can create a lot of content. The second step is ensuring you use the keywords people are searching for and put them in the places Google can find them. The third step is to repeat.