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December 7, 2018

Updates to Yoast WordPress Plugin

new update yoast seo

What’s important when it comes to your digital marketing strategy and website? Search Engine Optimization! Without adherence to strong SEO practices, you simply won’t rank on Google. And if you don’t rank on Google, your brand won’t get discovered. While you might know all of the practices, and you might even have a handy-dandy checklist, wouldn’t it be great if there was an at-a-glance way to monitor if the page you’re working on is hitting Google’s standards? If you read this blog regularly you already know that there is a way. One of the best WordPress plugins is Yoast. And Yoast SEO has gone through a recent revamp that makes it even more intuitive and in line with the recent Google algorithm update. Let’s look at how. [Please note: this post refers to the premium version which is absolutely a steal at $89/year.]

Yoast SEO WordPress Plugin: What’s New?

When our content writers first saw the updated plugin, they were a little nervous. Smiley faces? But no info?! Have no fear, this is part of a cleaner and better Yoast SEO plugin. It just takes a minute to get used to.

Keyword Synonyms

Finally! While you used to be able to put multiple keywords into Yoast to assess how your keyword was doing, it required additional tabs and entering all of the information each time (SEO title, meta description). Now, just enter a new keyword and you’ll see why we’re calling this one of the best WordPress plugins: it automatically adds this word or phrase to the analysis. Synonyms, multiple keywords…this is why we love Yoast.

Traditionally, Yoast was super specific when looking at keyword use. In fact, if you entered the keyword, “red umbrellas” but used “red umbrella” in the text, it would not count it toward your keyword density. Now, Yoast has moved toward a more Google like approach:

optimized synonyms for yoast seo wordpress plugin

Less Clutter

The new, streamlined version of the analysis is far less cluttered than the old, and has additional information. Also, the warnings are written in plain speak with links to Yoast’s resources on those issues. So if you’re not sure what the heck they’re talking about you can simply click and learn. That’s right, this is a teaching tool.

Built With Expertise

With updates occurring every two weeks, Yoast continues to provide the best WordPress plugins for SEO. They’ve even built widgets for local optimization, video and even news optimizations. And by keeping lots in the background, you can focus on creating valuable content without worrying how each search engine will react. Yoast does that on the backend.

Need Help With SEO?

Digital Firefly Marketing provides expertise in search engine optimization to clients in a variety of industries. And we go far beyond simple keyword research or creating page titles and URLs. Contact us today for a thorough, free SEO audit and learn how we can help get your site found on Google.

About the expert: Maarit Durity

Maarit Durity is the Director of Digital Marketing at Digital Firefly Marketing. Not only does she supervise the work of other SEO Specialists on the team but she keeps all Digital Firefly staff up to date on SEO trends and best practices and oversees our own site’s SEO. Maarit’s expertise is organic. A love for computers and interest in programming and design that bloomed in the 1990s led her to where she is today. As Maarit dove deeper into the world wide web, she became an expert in online marketing and search engine optimization through trial and error which has led her to consistently creating successful strategies. She enjoys mentoring and guiding colleagues and clients to use SEO best practices and teaching them new tactics. Maarit’s work satisfies her inner data nerd by diving into site and marketing campaign stats to see the successes of the organic and technical tactics she has applied. Maarit only drives cars with a manual transmission and refuses to buy a vehicle with an automatic. Why? She likes to be in complete control of the engine. #chickswithsticks #savethemanuals

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