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July 24, 2016

How Small Businesses Are Benefitting from the new Pokémon Go Craze

The popularity of the new Pokémon Go mobile app has skyrocketed, and trainers everywhere are in search of the best Pokémon around. The Pokémon app uses the GPS on the user’s mobile device. The GPS syncs to the Pokémon Go game and allows trainers to use an accurate map to catch their favorite Pokémon. Throughout the map players also find blue colored poles called PokéStops where trainers can collect free items, such as Pokémon Eggs and PokéBalls. If lucky, PokéStops can be placed on the Pokémon map and be located at your business, to which trainers will be inclined to shop and eat, ultimately bringing more business. Small businesses are capitalizing on this new opportunity. Here are 4 ways you can use the Pokémon Go mobile app to boost your business.

Host a Lure Party

Lures are items in the game that can be placed at PokéStops for the sole purpose of attracting Pokémon, and thus trainers. Hosting a lure party is a great way to attract players to your business. Advertise that on a specific date Lures will be placed down, and players will have the chance to catch new Pokémon. Lures have a time limit of 30 minutes, but if you choose to buy a pack of them the party can last for as long as you want. While waiting for more Pokémon in the meantime, the players will most likely be looking for something to do, such as shop or eat at your business. This is a cheap and easy way for small businesses to bring in some extra money and make Pokémon Go players very happy.

Host Gym Battle Tournaments

If your business is closer to a Gym, rather than a PokéStop, then this is a perfect opportunity to host a gym battle tournament. A Pokémon Gym is a place in the mobile app where trainers can use their Pokémon to battle other Pokémon from other teams. There are three teams in Pokémon Go, and each one is trying to defend their own team’s Gyms. Advertise that the winner of each battle can get a discount at your business, and this will bring the winning team’s teammates and the losing team’s players who will pay full price.

Host a Poké Hunt

Gathering people from your community to participate in a group wide Poké Hunt is another great way to bring in business. All you have to do is advertise a date and time, with the starting and ending point being at your restaurant. Local players will gather around your business and head out on the search for Pokémon. When finished and back at your business offer the players a much needed Poké Hunt after-party, which encourages the players to become customers.

Offer Pokémon Go Social Media Deals

Using the Pokémon mobile app to boost your appearance on social media is another great way to advertise your business. This can be done by offering players a few dollars off something if they take a screenshot of a Pokémon in your store or business and post it on social media with a tag of your business. By doing this, your business name spreads online, and more players will see the cool Pokémon in your business. This will make players want to stop by your store or restaurant, becoming paying customers.

No Slowing Down

The hype for Pokémon Go does not seem to be slowing down as players anticipate updates and get their friends in the game. Pokémon Go is helping small businesses now and, with the improvements to come, will continue helping business owners for years to come.

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