Home » Our Blog » How To: Instagram for Business
April 25, 2017

How To: Instagram for Business

Instagram Best Practices

In our last post we shared best practices for using Instagram for business. We’ve got examples of each of these practices being used to help you assess your own page and have a clear, visual guide for how to up your Instagram game.

Examples of Instagram for Business Best Practices

Use the Right Account

Your Instagram page should be set up as a business account to maximize your use. The example on the left is a business page, the right is a personal account.

How to Instgram For Business: Use The Correct Account Type

Jersey Wine & Spirits uses an Instagram for business account, according to our best practices. This allows them to add information like their type of business, hours, facebook, suggested hashtag, website, location and one click access to calling, emailing or getting driving, walking or mass transit directions.

Snobbeery is a beer photographer. Because Forrest is a hobbyist this is a personal page. Notice the elements missing? Each example is perfect for the type of account. If you’re looking for what to drink in the NYC area we can’t recommend either of these accounts enough!

Use Emojis (Properly)

Emojis are a quick, cute way to communicate ideas. Your emojis should have to do with your brand image and match the message. And please, don’t go overboard. On the left is an example of good emoji use. The one on the right needs a little help.

Instagram for Business: Emote!

The page on the left is cute and quick. Coffee plus jet fuel equals a big smile. We still haven’t figured out what Chevy is getting at.

Tag Influencers

Interactions are key. Be sure to tag brands, products and influencers both in your Instagram pictures and in the comments. Here’s what we mean:

Use Mentions and Tags When Using Instagram for Business

Play With Your Words

Never be afraid to break out a clever pun, play on words or humor when using Instagram for business. Two of our favorite examples are Ruffles and a daring joke from Charmin (which was wildly successful).

Play With Words: Get Clever on Instagram

We hope this list of Instagram best practices in action inspires you to change up your social media game and test out new types of posts. Be sure to share your Instagram practices in the comments. Who knows, maybe we’ll feature you in a later post. And don’t forget, Digital Firefly Marketing provides free social media audits.

About the expert: Bre Slocum

Bre Slocum is the Head of Social Media at Digital Firefly Marketing. She handles all of our clients’ social media as well as the DFM accounts. Bre focuses on using language creatively and effectively through social media management. She is skilled at telling clients’ stories. Igniting online conversation with the client at the forefront and improving brand awareness is her mission. Bre gets her greatest thrill from coming up with new ways clients can get the most out of their social platforms. This requires innovative thinking and serious creativity --- two things Bre is great at. Her skills and process often generate a solid list of fresh ideas which leave her pretty darn excited. When it comes to her philosophy on social media marketing Bre says, “After all, social should be well, social. Not promo, after promo, after promo." Her philosophy is evident in her posts: she engages, informs and entertains audiences with her posts. “Seeing a client succeed.” That’s Bre’s favorite part of working at Digital Firefly Marketing. “There are few things better than looking back at the work I have put in and seeing improvement. Our goal at DFM is to help clients get found on the Internet. When I contribute to that goal, everyone is happy, especially me.” Bre spent one semester of her senior year of college participating in Semester at Sea. She sailed half the globe and visited 15 different countries while studying on a cruise ship that had been converted into a college campus. Needless to say, Bre loves travel and adventure. When she’s on the land a perfect day is a morning spent doing yoga, afternoon on the beach with her rescued Chihuahuas, and an evening spent listening to an awesome band on a warm summer night with a tasty cocktail. Bre holds a degree in Journalism from the Walter Cronkite School of Journalism at Arizona State University where she minored in Film and Media Studies.

Ready to boost your social media traffic?

Get a free Social Media Audit

Complete the form to download

Don’t you wish you could pay for your morning coffee with just an email address?

Congrats on the new ebook
Thanks for downloading it.

Digital Firefly Marketing is excited about our collection of eBooks.

That’s because they are conceptualized, planned and written by us drawing from our expertise and experience. That means you get information that doesn’t just sound good, but has been used to actually help our clients.

Be sure to check out all of our eBooks and contact us if you’d like help developing your website or building your marketing strategy.

For now, pour yourself a beverage and tuck into our user-friendly eBooks to learn how you can improve your website’s visibility.

Visit Our Blog

No, Thanks. I’ll Check out Later.