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March 9, 2017

Get The Green Light on SEO — Part 1

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The Truth About Good SEO & Why It’s Important

Here at Digital Firefly Marketing we take Search Engine Optimization (SEO) very seriously. In fact, you’ll find our experts have their own language when it comes to talking about good SEO. You might think they were planning a road trip instead of helping companies get found on the Internet. They use driving analogies when talking about SEO, and the most common one is the traffic light. This analogy is the best way to understand, plan and execute stellar SEO. This month we’ll explore SEO & Google from the surface to the depths.

Get a Green Light From Google for Good SEOFirst Things First: What is SEO? We’ve heard the acronym but what is SEO? SEO is a set of practices that make your site attractive to Google and other search engines. It is a huge factor in determining where your site ranks in Google results.

Google is, essentially, a giant traffic light. Its spiders crawl sites and help Google decide whether to give the site a red, yellow or green light. This dictates their path up Google search results to the coveted position of first page, above the fold.

SEO Isn’t Just One Thing

While SEO sounds like one thing, it’s an umbrella term. Underneath that umbrella are a variety of components that factor into good SEO.

  • Back End/CSS: How a site is structured and coded, including the house of headings, where things appear, alt tags on images and more influence whether or not a site has good SEO.
  • Content: The amount of content, length of sentences, paragraphs and sections all factor into SEO. Additionally the way in which content is written also factors into SEO. Google is going more and more deeply into the syntax, grammar, and style of content to guarantee content is written by native or live native speakers. Good writing increases value.
  • Design: Believe it or not, how a page is structured also influences SEO. This includes the use of images and how they are coded.

Why Does SEO Matter?

Despite the importance of social media, Google is still king. Just take a look at these stats:

Good SEO starts with understanding What Drives Traffic

While a social strategy is great for alerting people to what is going on and different aspects of your business, it’s your site that matters. Make sure your site has good SEO because, as this next stat shows, you want Google to give your site the green light!

Why SEO is important

SEO & Google go hand in hand which is why these stats are important. Websites that have good SEO are more likely to move up in rank.

The Benefits of Good SEO

When a website has good SEO:

  • Google ranks it higher. As illustrated above, the higher you rank the more clicks you get. But your site, no matter where it appears on the front page, gets important exposure. People can’t click if they can’t see your site.
  • Readers trust your site. You’ve never heard someone say, “I found this amazing article six pages deep into Google’s search results!” Not unless they’re searching for proof of men in black. A higher ranking on Google automatically signals to searchers that your site is valuable.
  • It generates leads. The top three positions on Google get the most clicks. More importantly: leads generated by good SEO have about a 15% close rate. Traditional outbound leads have a close rate of under 2%.

One of the most interesting parts of SEO is that it incorporates not only reading habits but also psychology. People always say things like, “It’s at the top of my list” to signify importance. Naturally, a site listed at the top of a Google results page must be important.

Despite those heralding the end of days for SEO, we’re pretty certain that it is here to stay. Each week in March we’ll look at how to develop good EO throughout every area of your website. Next week? How content and SEO are, and should be, inseparable. Wondering if your site has good SEO? Get your free SEO audit from Digital Firefly Marketing.


With a penchant for SEO since 1998, Maarit Durity’s experience and expertise in SEO strategy and execution is reflected through the success clients’ websites reap.

 

About the expert: Maarit Durity

Maarit Durity is the Director of Digital Marketing at Digital Firefly Marketing. Not only does she supervise the work of other SEO Specialists on the team but she keeps all Digital Firefly staff up to date on SEO trends and best practices and oversees our own site’s SEO. Maarit’s expertise is organic. A love for computers and interest in programming and design that bloomed in the 1990’s led her to where she is today. As Maarit dove deeper into the world wide web, she became an expert in online marketing and search engine optimization through trial and error which has lead her to consistently creating successful strategies. She enjoys mentoring and guiding colleagues and clients to use SEO best practices and teaching them new tactics. Maarit’s work satisfies her inner data nerd by diving into site and marketing campaign stats to see the successes of the organic and technical tactics she has applied. Maarit’s longtime work with SEO has brought her to develop a philosophy that drives her work. “When creating an effective SEM (search engine marketing) campaign or optimizing a website for organic search it’s not to satisfy you or Google, it’s to provide the visitor coming to your website the solution they want or the answer to the question they are seeking. Make the user happy . . . in return, search engines will love your website.” Like the rest of us, Maarit Durity loves working at DFM. When asked what about Digital Firefly Marketing makes her proud she said, “I feel like I was handed some special kool-aid to drink on my first day. I love DFM’s culture and the people I work with, including our clients. We all respect and value each other which is clearly presented by the quality of work we provide and produce.” Maarit only drives cars with a manual transmission and refuses to buy a vehicle with an automatic. Why? She likes to be in complete control of the engine. #chickswithsticks #savethemanuals Maarit studied Life at the School of Hard Knocks.

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