Instagram Best Practices
Instagram Best Practices To Implement NOW
Make Sure your Channel has a Purpose
- What do people like about your brand? Awesome UX? Fun people to work with? This is the content you want to push.
- Who are you trying to reach? New job applicants? New customers? Current clients?
- What competitors have Instagram accounts that you can observe to see how they are successful?
Set up your Instagram Account
Remember: Mobile First + ALL About the visual
It’s Social and Local – Keep It That Way
Get Discovered to Build Impressions and Followers
- Use Instagram’s explore feature to search for users and hashtags that are popular and in the audience you want to market to, and use these hashtags.
- Tag people if you mention them as being awesome or they post user generated content. Employees of SI are a great way to get this going.
- Always use a hashtag and don’t be afraid to create a branded hashtag like “motiviionalyx”
- Use hashtags that are fun – for example
- #TBT (Throwback Thursday) for an older photo of SI back in the day
- #OOTD (Outfit of the Day) – Outfit of the Day
- #justgoshoot – High quality image
- Use geolocation so people in Seattle or other areas you are posting on can find you.
- Don’t limit yourself to the Instagram App. Embed the images on the website, in the blog, on Facebook, etc., so those audiences can also see and follow your Instagram account
Always Remember Why People Like The Platform
People go to Instagram for the gorgeous images. Make sure you use high quality, expertly taken photos using the proper exposure, after cleaning them up. Don’t just snap with your camera and post (use that for Stories). Every photo must be visually engaging.
Use emojis in your bio. It’s an easy way to get people interested in learning more about your brand.
Give Them A Peak Behind The Veil
People’s interest in and loyalty to brands these days is driven by narrative and culture. Show off your employees having fun, solving problems and entrenched in their work. Have them take photos at a favorite mid-afternoon coffee shop and tag it both with location and the shop’s account name. Use Instagram Stories and live to show workshops, brainstorming sessions, a tour of the facility, etc.
Another way to do this is to highlight an employee on your blog and then allow them to run the account for the day using your brand’s Instagram Story to see “a day in the life”.
Change The Url In The Bio
If you use a graphic that is connected to your site be sure to say “click the link in our bio” and change that bio link from your home page to the specific content – this is a great way to keep people current.
Do More With Instagram Best Practices and DFM
We’re here to help! Contact Digital Firefly Marketing today for a free social media evaluation.