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November 11, 2013

Why SEO matters

seo-mattersIs it true that SEO matters? We get this question from some prospects. Many people know they need some SEO help. But the question is still valid.

The reason why SEO work either done internally or by a firm like Digital Firefly are two numbers. The first is the amount of search traffic that Google generates every day. Google processes just over 5 billions searches a day and typically a high percentage of those searches end up on someone’s website. Google sends over 5 billions visits per day to various websites around the world. That’s why it’s important to rank in search. But why is search engine optimization important?

The key reason SEO is important is because according to the latest data, the number 1 spot in a Google search gets 33% of the traffic, followed by 18% for the number 2 spot. Page 1 results get 92% of the traffic, Page 2 gets 5% of the traffic and Page 3 gets 1% and so on.

percentage-of-google-traffic-by-results-page-chitika

In order to get any kind for traffic from search, you must be on page 1. SEO gives a website the best opportunity to rank near the top of a Google search result.

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