World Wide Web Turns 25: What to Known About SEO
Allow Digital Firefly Marketing the chance to wish the World Wide Web a happy birthday. Without it, our company would not exist and SEO wouldn’t even be a twinkle in the tech world’s eye. In 1989, a man by the name of Tim Berners-Lee handed us all the keys to the greatest vehicle ever invented: a vehicle that brings you everywhere while sitting in the comfort of your own bedroom. Indeed, it is weird to think of a world where you can’t instantly view cat videos at any given moment.
As the internet grew from a seemingly random entity to an information source that’s becoming smarter every day, SEOs have worked to push companies into search engine’s top spot. The importance of proper SEO is growing daily and the best SEO companies are the ones who look to stay ahead of the curve, keeping up with the most recent trends in the SEO community.
We are now embarking on the next 25 years of the internet world, yet SEO seems to still be misunderstood. Most site owners know they need to do something, but figuring out what is the difficult part. Perhaps the biggest hurdle is understanding that search engine optimization isn’t a one-time deal, and it’s certainly not an overnight change. To help people better understand what to expect from an SEO company, I have compiled a list of 3 pillars that may help create better expectations for an SEO company.
SEO is Always Changing
The world of SEO is a living and breathing animal. As with any technology based industry, what’s important today may be obsolete tomorrow. One current trend in SEO includes the increasing importance of localization of your site for local businesses. This allows Google to show businesses in a user’s area, which increase your chance of getting high quality traffic. Certain SEO tools are constant (like making sure you have page titles and Meta descriptions), but what’s always changing is how you use them.
SEO is forever
Let’s take a look at a scenario. You create a poorly SEO’ed site. Your traffic is low and your rank in SERPs is awful. You think, “Hey, maybe I should look into this search engine optimization nonsense.” You SEO your site and after a few weeks, you start to see some success. This makes you happy and you imagine the world where your page is used as an example for a perfectly optimized site. But that day never comes. Why? As I said before, SEO is always changing. The best sites are the ones that will take a new SEO tactic and utilize it. Incorporating basic SEO principles is definitely important, but it should be looked at as a starting point and not a total solution.
SEO Takes Time
Perhaps the hardest thing to cope with is understanding that SEO doesn’t work overnight. Results are gradual and the hope is to slowly but surely become a favorable site for Google to use. Look at it this way: Google prides itself as being the best search engine out there because it is able to keep more users happy than any other engine. How annoying is it when you search something and cannot find what you need? Google wants to limit these happenings as much as possible. When people search for something and Google knows what you want, they are going to serve the sites they trust the most. To break into this takes time. Just like a relationship, trust isn’t built in a day. You must keep your site well optimized and make sure your content provides answers to exactly what people ask. If you do this, Google will begin to notice.
In 25 years, the internet has gotten smarter as a tool. But like any other tool, learning to properly use it is the most important thing. Many people think SEO is the art of tricking search engines. That could not be more wrong. Search engines cannot yet think like humans, so search engine optimization provides the context that could not otherwise be surmised. There used to be a day where clicks were all that mattered, but this is no longer the case. Now, quality traffic rules all and a company like Digital Firefly Marketing can get you that.